Author: Michael Griffiths

As Global Head of Retail and CPG Marketing for Amazon Web Services, Michael Griffiths is responsible for building AWS’s identity in one of its most strategic verticals – leading strategy for messaging, content, events, demand generation, customer engagement, and sales enablement – delivered through physical, digital, and social channels, Michael brings more than 18 years of experience in retail solutions strategy, customer engagement, cross-functional team leadership, and business development. Michael holds a Master of Business Administration and Information Technology - graduating with honors from Virginia Polytechnic Institute and State University.