Tag: Amazon Personalize

In this post, we demonstrate a solution using Amazon Bedrock Agents, Amazon Bedrock Knowledge Bases, Amazon Bedrock Developer Experience, and Amazon Personalize that allow marketers to save time and deliver efficient personalized advertising using a generative AI enhanced solution. Our solution is a marketing agent that shows how Amazon Personalize can effectively segment target customers based on relevant characteristics and behaviors. Additionally, by using Amazon Bedrock Agents and foundation models (FMs), our tool generates personalized creative content specifically tailored to each purpose. It customizes the tone, creative style, and individual preferences according to each customer’s specific prompt, providing highly customized and effective marketing communications.

In this post, we show how you can recommend breaking news to a user using AWS AI/ML services. By taking advantage of the power of Amazon Personalize and Amazon Titan Text Embeddings on Amazon Bedrock, you can show articles to interested users within seconds of them being published.

Machine learning (ML)-based recommender systems aren’t a new concept, but developing such a system can be a resource-intensive task—from data management during training and inference, to managing scalable real-time ML-based API endpoints. Amazon Personalize allows you to easily add sophisticated personalization capabilities to your applications by using the same ML technology used on Amazon.com for […]

This blog post was last reviewed or updated April, 2022 with updates to how filters are configured. Today, we are pleased to announce the addition of Recommendation Filters in Amazon Personalize, which improve the relevance of personalized recommendations by filtering out recommendations for products that users have already purchased, videos they have already watched, or […]

This is a guest post by Sam Bean and Nic Roberts II at StockX. In their own words, “StockX is a Detroit startup company revolutionizing ecommerce with a unique Bid/Ask marketplace—our platform models the New York Stock Exchange and treats goods like sneakers and streetwear as high-value, tradable commodities. With a transparent market experience, StockX […]

Amazon Personalize enables you to personalize your website, app, ads, emails, and more, using the same machine learning technology as used by Amazon.com, without requiring any prior machine learning experience. Using Amazon Personalize, you can generate personalized recommendations for your users through a simple API interface. We are pleased to announce that Amazon Personalize now […]

January 2023: This blog post was reviewed and updated by Brian Soper and Rob Percival, with new steps and code along with the option to use AWS CloudShell to run the procedure. Amazon Personalize is a machine learning service which enables you to personalize your website, app, ads, emails, and more, with custom machine learning […]