Category: Messaging

Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]

Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. Marketers know that it’s critical to understand the conversations that customers are having about their […]

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]

In an article we posted to Medium in February, we talked about how to determine the best time to engage your customers by using Amazon Pinpoint’s built-in session heat map. The session heat map allows you to find the times that your customers are most likely to use your app. In this post, we continued […]

On April 10, 2018, Google announced the deprecation of its Google Cloud Messaging (GCM) platform. Specifically, the GCM server and client APIs are deprecated and will be removed as soon as April 11, 2019.  What does this mean for you and your applications that use Amazon Simple Notification Service (Amazon SNS) or Amazon Pinpoint? First, […]

Regular visitors to this blog may have noticed that its name has changed from the Amazon SES Blog to the AWS Messaging and Targeting Blog. The Amazon SES team has been working closely with the Amazon Pinpoint team in recent months, so we decided to create a single source of information for both products. If […]

Over the past year, we’ve released several features that make it easier to track the metrics that are associated with your Amazon SES account. The first of these features, launched in November of last year, was event publishing. Initially, event publishing let you capture basic metrics related to your email sending and publish them to […]

Amazon Web Services is moving the certificates for our services—including Amazon SES—to use our own certificate authority, Amazon Trust Services. We have carefully planned this change to minimize the impact it will have on your workflow. Most customers will not have to take any action during this migration. About the Certificates The Amazon Trust Services […]

In August, we launched the reputation dashboard, which helps you track important metrics that could impact your ability to send emails. By monitoring the metrics in this dashboard, you can protect your sender reputation, which can increase the likelihood that the emails you send will reach your customers’ inboxes. Today, we’re launching two features that […]

Amazon SES now adds DMARC verdicts to incoming emails, and publishes aggregate DMARC reports to domain owners. These two new features will help combat email spoofing and phishing, making the email ecosystem a safer and more secure place. What is DMARC? DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. The DMARC standard was designed […]