AWS Messaging & Targeting Blog
Tag: messaging
Enhancing Message Reach: An Omnichannel Approach Using WhatsApp, SMS, and Email with AWS
SMS, WhatsApp, and email are essential channels for communication, each offering distinct advantages. SMS is known for its high deliverability and broad accessibility, making it a reliable choice for reaching users even without internet access. However, SMS can be costly, and delivery failures may lead to opportunity costs, such as potential lost sales if users […]
Build a Two-Way Email-to-SMS Service with Amazon SES and Amazon End User Messaging
Introduction Businesses and organizations today struggle to effectively communicate with their customers, employees, or other stakeholders across the diverse range of digital channels they now use. One common problem arises when the requirement to exchange information quickly and reliably extends beyond traditional email. This issue challenges organizations where recipients lack immediate access to email. This […]
Streamline SMS and Emailing Marketing Compliance with Amazon Comprehend
In today’s digital landscape, businesses heavily rely on SMS and email campaigns to engage with customers and deliver timely, relevant messages. The shift towards digital marketing has increased customer engagement, accelerated delivery, and expanded personalization options. Email and SMS marketing is essential to digital strategies according to 44% of Chief Marketing Officers and they allocate […]
Understanding Google Postmaster Tools (spam complaints) for Amazon SES email senders
Introduction Amazon Simple Email Service (SES) includes a robust set of built-in tools, such as the Virtual Deliverability Manager (VDM), to help senders ensure optimal email deliverability. Additionally, deliverability data from email service providers like Postmaster Tools by Google can provide invaluable insights for all sending domain owners, including those using SES for bulk or […]
Email Archiving with Mail Manager: Why To Archive In Transit vs At The Mailbox
When designing Amazon Simple Email Service’s (SES) Mail Manager, we often heard from customers about the “PST-file problem” inherent with user-side mailbox-based archiving. This occurs when, for a variety of reasons, end users decide to archive their emails to local PST files or other local storage. These PST files are fragile and easily corrupted. Furthermore, […]
Serverless IoT email capture, attachment processing, and distribution
Many customers need to automate email notifications to a broad and diverse set of email recipients, sometimes from a sensor network with a variety of monitoring capabilities. Many sensor monitoring software products include an SMTP client to achieve this goal. However, managing email server infrastructure requires specialty expertise and operating an email server comes with […]
Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy
Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication. To enhance the security and trustworthiness of email communication, many organizations turn to email sending providers (ESPs) like Amazon Simple Email Service (Amazon SES). […]
How to secure your email account and improve email sender reputation
How to secure your email account and improve email sender reputation Introduction Amazon Simple Email Service (Amazon SES) is a cost-effective, flexible, and scalable email service that enables customers to send email from within any application. You can send email using the SES SMTP interface or via HTTP requests to the SES API. All requests […]
How to verify an email address in SES which does not have an inbox
Overview of solution Amazon Simple Email Service (Amazon SES) is an email platform that provides a straightforward and cost-effective solution for sending and receiving emails using your own email addresses and domains. One of the most common use cases for using separate verified from email address is in online retails/e-commerce platforms. Online/e-commerce platform need to […]
Manage Incoming Emails at Scale with Amazon SES
NOTE: This blog was originally published in June 2023 and has been updated on June 6, 2024 to include a link to the announcement of the recently launched feature called Mail Manager, as well as a link to the Amazon SES blog post published on May 22, 2024: “Mail Manager – Amazon SES introduces new email routing […]