Category: Amazon Pinpoint

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]

Introduction Many companies have multiple departments using different campaigns in the same AWS account on Amazon Pinpoint and need to split costs at the end of each month between the owners of each campaign. To do this, companies need an easy way to find how much each campaign has generated of cost, since the Amazon […]

Securing the storage and flow of data is increasingly critical to the healthcare industry. More stringent security and compliance needs, along with mandates like HIPAA, help the industry mitigate risk but navigating multiple frameworks makes the process complex. The Health Information Trust Alliance Common Security Framework (HITRUST CSF) reduces complexity for organizations by providing a […]

The union of marketing and technology (MarTech) has contributed to making communications and customers interactions more dynamic and personalized. In a multichannel environment with increasingly connected customers, it is essential for a MarTech system to orchestrate a digital marketing strategy using customers’ preferred channels in addition to monitoring their effectiveness during these engagements. Companies in […]

In my last post, I gave an overview of the benefits of short codes. I also covered several important pieces of information that you should have in place before you apply for a short code. In this post, I’ll look at the application process itself. I’ll share tips and information that will help you complete […]

Many of the customers that I work with use short codes for their SMS use cases. This is especially true in the United States, where short codes are a common way to send messages to recipients. Short codes offer high throughput and high deliverability rates. They’re also easier for your customers to remember and identify, […]

Amazon Pinpoint now includes a new feature called the SMS sandbox. If you’ve sent email through Amazon Pinpoint (or if you’ve used Amazon SES), the sandbox might be a familiar concept. This new feature helps protect your Amazon Pinpoint account against unauthorized use, accidental sends, and unexpected charges. In this post, I’ll describe the SMS […]

Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]

Introduction Two-way SMS communication is used by many companies to create interactive engagements with their customers. Traditional SMS notifications are one-way. While this is valid for many different use cases like one-time passwords (OTP) notifications and security notifications or reminders, some other use-cases may benefit from collecting information from the same channel. Two-way SMS allows […]

SMS has one of the highest open rates of all customer communications channels, and is popular with application builders for both transactional use cases like appointment reminders or asynchronous use cases like a SMS chatbot. Amazon Pinpoint supports SMS in over 200 countries and territories, but SMS sending requirements can vary by recipient destination. SMS […]