AWS for M&E Blog
Arc XP leverages generative AI to enhance journalism with AWS
In the fiercely competitive digital media landscape, news organizations face the constant challenge of capturing and maintaining user attention. As demand for timely, high-quality journalism grows, publishers need tools that not only speed up content production but also improve its quality and relevance to audiences.
For Le Parisien, one of France’s leading newspapers, providing journalists with more time to investigate and craft impactful stories is central to their strategy. With a strong commitment to innovation, Le Parisien recognized that AI could be the key to enhancing productivity without sacrificing journalistic integrity.
By implementing AI-driven tools, they could automate repetitive tasks, empowering their journalists to focus on in-depth reporting and storytelling, improving both the speed and quality of their content.
Arc XP’s solution: Harnessing generative AI for enhanced journalism
Arc XP is an Amazon Web Services (AWS) Partner that offers enterprise scale content management and distribution solutions for publishers. Arc XP’s approach to AI is built around supporting journalists throughout their workflow, from content creation to distribution. At the core of Arc XP’s offering is Arc Intelligence. It is a suite of generative AI-powered tools designed to automate time-consuming tasks while allowing editorial teams to focus on what matters most: delivering high-quality journalism.
Built on Amazon Bedrock, Arc Intelligence offers capabilities such as content summarization, automated tagging, translation, and social media post generation. These tools integrate seamlessly into Arc XP’s content management system and its authoring tool, Composer. It enables journalists to maintain their uninterrupted workflow while leveraging the efficiency of generative AI.
The architecture behind Arc Intelligence leverages AWS services to power its generative AI capabilities. Specifically, it uses Amazon Bedrock for foundational models and knowledge bases, providing a robust foundation for Arc XP’s generative AI tools. Amazon Elastic Container Service (Amazon ECS) is used to deploy and manage applications, verifying that systems run smoothly and at scale. For data storage, Amazon DynamoDB is employed to handle metadata, allowing for efficient data management and retrieval.
Additionally, AWS Lambda is utilized for scaling, monitoring, and performance optimization, confirming that our infrastructure adapts to fluctuating workloads and maintains optimal performance. This infrastructure allows Arc XP’s tools to handle the heavy lifting of routine editorial tasks, making them more efficient and cost-effective for newsrooms like Le Parisien. To learn more about how Le Parisien benefits from Arc Intelligence, refer to their customer story.
Looking to the future: A new era of generative AI-powered journalism
As generative AI technology continues to evolve, Le Parisien is positioned to remain at the forefront of newsroom innovation. The paper’s collaboration with Arc XP and AWS has them eager to continue enhancing their use of generative AI to streamline workflows and improve content creation.
By leveraging the power of scalable cloud infrastructure on AWS, Arc XP’s generative AI solutions can continue to evolve, confirming that publishers, like Le Parisien, remain competitive in the rapidly changing media landscape.
To learn more about how generative AI is transforming journalism, register for the AWS Publishing Symposium on February 4th in New York City.
You can meet our team to learn how other publishers are using generative AI to enhance their operations. Arc XP will also be there on a panel discussing the future of generative AI in publishing. Don’t miss out on this opportunity to explore the possibilities of generative AI for your newsroom.
Check out more AWS Partners or contact an AWS Representative to know how we can help accelerate your business.
Further reading
- Transform your business with generative AI
- Media and entertainment leaders drive innovation with generative AI
- Four new ways AWS customers are using Amazon Bedrock to transform advertising and marketing