AWS Messaging & Targeting Blog

Category: Amazon Pinpoint

Push notification engagement metrics tracking

In this blog you will learn how to track and attribute Amazon Pinpoint push notification events for Campaigns and Journeys via API. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. Amazon Pinpoint’s push notification channel, can send messages to your mobile app users via […]

How to send web push notifications using Amazon Pinpoint

How to send push notifications on any website using AWS messaging tools Web Push Notifications (also known as browser push notifications) are messages from a website you receive in your browser. These messages are intended to be rich, contextual, timely, personalized and best used to engage, re-engage, and retain website visitors. For instance, as a website […]

AWS architecture AI/ML Email SMS

Build AI and ML into SMS for customer engagement

Create more engaging customer experiences with AI / ML-powered SMS communication Today’s customer expects the ability to engage with businesses through various communication channels like email, SMS, Push notifications, and in-app notifications when they have a question or need a problem resolved. SMS is one of the fastest growing communication channels, and we’ve seen that […]

Shift management using Amazon Pinpoint’s 2-way-SMS

Businesses with physical presence such as retail, restaurants and airlines need reliable solutions for shift management when demand fluctuates, employees call in sick, or other unforeseen circumstances arise. Their linear dependence on staff forces them to create overtime shifts as a way to cope with demand. The overtime shift communication between the business and employees […]

Your guide to Amazon Communication Developer Services (CDS) at re:Invent 2022

Your guide to AWS Communication Developer Services (CDS) at re:Invent 2022 AWS Communication Developer Services  has an exciting lineup at re:Invent this year, with 12 sessions spanning communication solutions through Amazon Pinpoint, Amazon Simple Email Service, and Amazon Chime SDK. With breakouts, workshops, and an in-person customer reception, there will be something for everyone. Here […]

Gartner CPaaS Architecture Diagram

AWS Communication Developer Services (CDS) recognized in the 2022 Gartner Market Guide for CPaaS

2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]

Retry delivering failed SMS using Amazon Pinpoint

Organizations in many sectors and verticals have user bases to whom they send transactional SMS messages such as OTPs (one-time passwords), Notices, or transaction/purchase confirmations, among other things. Amazon Pinpoint enables customers to send transactional SMS messages to a global audience through a single API endpoint, and the messages are routed to recipients by the […]

Target your customers with ML based on their interest in a product or product attribute.

Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]

Registering SMS Sender IDs in Singapore

A few weeks ago, we published a blog post about the process of registering alphanumeric Sender IDs. Today, we’re announcing support for registering Sender IDs in Singapore. About Sender ID registration in Singapore Singapore’s Infocomm Media Development Authority (IMDA) has created a Sender ID registry to protect consumers from fraudulent and malicious SMS messages. This […]