AWS Partner Network (APN) Blog
Tag: AWS Partner Central
Expanding the BOX Program to Business Consulting and Advisory Partners
We’re excited to expand the Business Outcomes Xcelerator (BOX) program to Business Consulting and Advisory Partners, bringing specialized strategic expertise to help customers bridge the gap between AI investment and measurable business outcomes.
New AWS ISV Accelerate benefits: Unlock the co-sell advantage
We’re introducing new benefits for AWS ISV Accelerate—including Marketing Development Funds, specialized workshops, and AI-powered capabilities—designed to help you maximize co-sell opportunities and accelerate growth with AWS.
Introducing AWS Partner Central agents
AWS Partner Central agents—available in the new AWS Partner Central experience—automate administrative tasks and streamline opportunity management, helping you accelerate co-selling, optimize funding, and move deals forward faster.
AWS Resilience Competency Expands to Include Software Partners
We’re expanding the AWS Resilience Competency to include Software Partners, which offers customers specialized solutions to enhance operational resilience and system reliability for critical workloads in the cloud.
Announcing AWS Partner Central in the AWS Management Console
AWS Partner Central is now available in the AWS Management Console, simplifying access to Partner Central and the AWS Marketplace Management Portal. This launch introduces powerful APIs and automation capabilities to help Partners streamline operations and scale their AWS business more efficiently.
Showcase Your Expertise with New AWS Specialization Badge Categories
AWS Specialization badges now include categories, allowing Partners to better showcase their validated expertise and helping customers more easily identify Partners with specific capabilities that match their business needs. The new category listing feature is seamlessly integrated into the “Create New Badge” process within Badge Manager in AWS Partner Central.
Accelerating AWS Partner Success: New Initiatives to Drive Customer Value in 2025
Learn about new initiatives launched at re:Invent 2024 and how these innovations will streamline co-selling with AWS, enhance collaboration opportunities, accelerate selling Partner solutions in AWS Marketplace and beyond, and leverage cutting-edge AI technologies to drive unprecedented growth.
Unlocking Synergies: Maximizing Co-Sell Opportunities with AWS
Learn about new initiatives to help Partners co-sell with AWS, including building scalable and automated co-sell systems and tools, enhanced partner benefits, co-marketing mechanisms, funding opportunities, and increased customer lead generation.
Accelerate Multi-Partner Opportunities with Partner Connections
We’re excited to announce Partner Connections (in preview), an integrated experience in AWS Partner Central that allows Amazon Web Services (AWS) Partners to find and connect with other Partners and co-sell together on customer deals. Through Partner Connections, Partners can jointly develop and market differentiated solutions, accelerate deal closure, and deliver enhanced value to customers.
Healthcare Integration and Interoperability with Mirth Connect and AWS
Learn how NextGen Healthcare’s Mirth Connect can be seamlessly integrated with AWS services to securely transmit, transform, and store healthcare data in a FHIR-compliant format. This enables advanced analytics, AI, and machine learning to drive improved patient outcomes.









