AWS for Industries

Tag: real-time marketing

How Zeta created a cloud native marketing platform on AWS

Zeta Global is a leading cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers. The Zeta Marketing Platform (ZMP) enriches your data with 225+ million consumer profiles. It offers proprietary and transactional signals, providing individualized experiences across the customer journey. Zeta needed to accelerate the pace of innovation to keep up […]