Data Science & Analytics for Media

Media Intelligence solutions built on unmatched analytics and machine learning capabilities

Build dynamic audience experiences and create new ways to measure and visualize data

Media and entertainment companies can ingest and analyze billions of audience events per day using the broadest set of capabilities for data lakes, analytics, databases, and machine learning with AWS. Customers from the National Football League to Wall Street Journal, can choose from unmatched machine learning capabilities and the best price performance of any cloud with Amazon EMR and Amazon Elastic Compute Cloud (EC2) to segment audiences, forecast inventory, perform media analysis, improve monetization, and create personalized experiences and recommendations.

FOX Corporation uses AI to change the face of media | AWS Events


Measure, analyze, and understand audience data
Drive innovation in analytics by choosing from 15+ purpose-built AWS database engines to match specific media and entertainment analytics use-cases such as audience analysis, customer 360, advertising analytics, clean rooms, cross-account data sharing, contextual analysis, and identity enrichment.
Easily integrate AI into media content workflows

You can choose turnkey solutions from AWS or AWS Partners to rapid prototyping for four important use cases: content search and discovery, captioning and localization, compliance and brand safety, and content monetization.

Increase content discovery and personalization
Automatically convert audio and video assets into fully searchable archives for highlight generation, compliance monitoring, content consumption analysis, and monetization. Deliver personalized content recommendations with Amazon Personalize to enable real-time curated customer experiences.

Data Science & Analytics for Media solutions and services

Custom-built solutions

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Set up a serverless end-to-end ingest workflow to move your video assets to the cloud and analyze and extract valuable metadata from your video and images.

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Media Insights on AWS

Manage workflow orchestration and data persistence for AWS machine learning services so you can focus on applications that extract value from media or automate manual workflows.

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AWS services

Create real-time personalized user experiences faster at scale
Automate your image and video analysis with machine learning
Build, train, and deploy ML models for any use case with fully managed infrastructure, tools, and workflows
Easily add high-quality speech-to-text capabilities to your applications and workflows
Innovate faster with the most comprehensive set of AI and ML services
Fastest way to get answers from all your data to all your users

Customer stories

NFL Next Gen Stats logo

AWS powers new Next Gen Stats

The NFL’s latest advanced stats for the 2021 season use AWS machine learning to bring fans new insights into the game.

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Dow Jones logo

The Wall Street Journal uses Amazon Kendra

The WSJ’s Product and Technology team turned to AWS to build a new customer experience with an intelligent search tool that helps readers quickly search and analyze 30 years of public statements made by presidential candidates.

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AWS powers Bundesliga Match Facts

Germany’s premier national football league uses AWS to deliver real-time statistics to predict future plays and game outcomes, and recommend personalized match footage for fans.

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Second Spectrum reduces hosting costs by 90%

Using AWS, Second Spectrum reduces Kubernetes hosting costs by 90 percent and errors by up to 75 percent, improves application response time by 5 ms per request, increases staff productivity, and creates a scalable, replicable means of streamlining workload provisioning.

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Formula 1 logo

AWS powers Formula 1 Insights

F1 transforms the fan experience before, during, and after each race by using distinct data points to inform insights about how drivers make split-second decisions and how teams devise and implement race strategies in real time that impact the outcome of a race.

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AWS Partners for Data Science & Analytics for Media

Discover purpose-built media and entertainment solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.

epam logo

“We are thrilled to be partnering with AWS for the media and entertainment industry. By leveraging the power of their cloud platform, we can create innovative solutions—backed by advanced data—that drive operational efficiencies and better customer experiences.”

- Robert Koch, VP, M&E Technology Solutions, EPAM Systems

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GreyMeta logo

"GrayMeta’s customers save time and cost using the power of our AI/ML embedded applications on AWS, enabling content playback and QC to generate valuable metadata from hidden information in audio and video assets.”

- Josh Wiggins, President and Chief Commercial Officer, GrayMeta

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Quantiphi logo

"Quantiphi's next-gen media intelligence solutions on AWS helps M&E clients to boost their user reach and engagement, increase the lifetime value of existing content, automate content compliance and conformance helping drive top-line growth and reduce costs"

- Arnav Gupta, Global Practice Lead – AWS, Quantiphi, Inc

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Databricks Lakehouse Platform on AWS unifies all your data sources into a simple, open, and collaborative foundation of your Lakehouse.

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Metal Toad is an AWS Advanced Consulting Partner and Managed Cloud Services Provider specialized in the media and entertainment industry.

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Twilio Segment logo

Segment simplifies the collection and unification of first-party customer data while enforcing data quality in real-time.

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Think Analytics logo

ThinkAnalytics powers the world’s largest studios, broadcasters, distributors and media platforms with its Content Discovery Platform maximizing viewer engagement, value, and loyalty.

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Veritone, Inc. is a leading artificial intelligence company.

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Consulting partners

AWS Consulting Partners help customers build customized solutions to meet their unique needs.

AWS Marketplace

Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.

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Accurate.Video Validate

Accurate.Video Validate is a web-based video platform created for broadcast, post-production, and media professionals.

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Mux Data

Real-time video streaming performance analytics, empowering publishers and developers with the actionable insights they need to deliver better quality of experience for their viewers.

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New Relic One

Combines configuration monitoring and real-time health metrics with a dynamic, tag-driven approach to dashboards and alerting to easily visualize, analyze, and troubleshoot your entire AWS infrastructure.

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Monitoring and Analytics Platform

Enterprises around the world rely on Sumo Logic to collaborate, develop, operate, and secure their applications at cloud scale. Reduce downtime and move from reactive to proactive monitoring with cloud based modern analytics.

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See related technical guides, solution briefs, blogs, and much more.

Featured resource

Maximize the value of your content with machine learning

Read this eBook to learn how your company can create new customer experiences through personalization, scale internal processes with media analysis, and use the predictive powers of ML to create unique ways to engage your audience.

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Delivering the viewing experiences superfans crave

Learn how Amazon Personalize can help you add machine learning-powered recommendation engines to your website using pretrained models built on years of machine learning experience.

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White paper

Machine learning fundamentals for corporate streaming video

Download the white paper to learn how to leverage and implement machine learning technologies in common global corporate video applications.

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Building intelligent video workflows with machine learning

Learn how to create new video workflow efficiencies, improve service offerings, and increase media asset value with powerful machine learning resources for video providers. 

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Male tennis player about to serve

Eurosport prototypes ML-powered video replays

Learn how Eurosport automates the generation of replay clips from sporting events through a cost-effective and low-latency cloud architecture with the Media Replay Engine (MRE) open source framework.

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Get started

Leading companies in media and entertainment are already using AWS. Contact our experts and start your own AWS journey today.

AWS Media Blog

Read the latest AWS for Media & Entertainment news and announcements, customers stories, and how-to guides.
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