Author: Jeff Barr

Amazon’s Customer Obsession leadership principle says: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Starting from the customer and working backwards means that we do not invent in a vacuum. Instead, we speak directly to our […]

SAP SAPPHIRE NOW 2019 takes place this week in Florida! Many of my AWS colleagues will be there, and they would love to talk to you. Today, I would like to share some customer success stories and give you a brief update on the work that we have been doing to make sure that AWS […]

AWS customers routinely store millions or billions of objects in individual buckets, taking advantage of S3’s scale, durability, low cost, security, and storage options. These customers store images, videos, log files, backups, and other mission-critical data, and use S3 as a crucial part of their data storage strategy. Batch Operations Today, I would like to […]

Last year I showed you how to Use an AWS Transit Gateway to Simplify Your Network Architecture. As I said at the time: You can connect your existing VPCs, data centers, remote offices, and remote gateways to a managed Transit Gateway, with full control over network routing and security, even if your VPCs, Active Directories, […]

Trust is a wonderful thing, and is the basis for almost every business and personal relationship or transaction. In some cases, trust is built up over an extended period of time, reinforced with each successful transaction and seen as an integral part of the relationship. In other situations, there’s no time to accumulate trust and […]

is a 1/18th scale four-wheel drive car with a considerable amount of onboard hardware and software. Starting at re:Invent 2018 and continuing with the AWS Global Summits, you have the opportunity to get hands-on experience with a DeepRacer. At these events, you can train a model using reinforcement learning, and then race it around a […]

We announced Elastic Fabric Adapter (EFA) at re:Invent 2018 and made it available in preview form at the time. During the preview, AWS customers put EFA through its paces on a variety of tightly-coupled HPC workloads, providing us with valuable feedback and helping us to fine-tune the final product. Now Available Today I am happy […]

The AWS Region in Hong Kong SAR is now open and you can start using it today. The official name is and the API name is ap-east-1. The AWS Region is the eighth active AWS Region in Asia Pacific and mainland China along with Beijing, Mumbai, Ningxia, Seoul, Singapore, Sydney, and, Tokyo. With this launch, […]

The AMD EPYC-powered T3a instances that I promised you last year are available now and you can start using them today! Like the recently announced M5ad and R5ad instances, the T3a instances are built on the AWS Nitro System and give you an opportunity to balance your instance mix based on cost and performance. T3a […]

In response to requests from AWS customers, I have been asking our service teams to find ways to make information about our regions and services available programmatically. Today I am happy to announce that this information is available in the AWS Systems Manager Parameter Store, and that you can easily access it from your scripts […]