Next generation of spectator eSports: How PUBG built game events for Twitch

Games were once built with one customer in mind, the player. But to be successful today, developers are broadening their sights to a whole new kind of audience.

The rise of eSports and game streaming on Twitch is creating new and exciting opportunities for developers to engage potentially millions of people in their games – and out. Watch Studio Director, Brian Corrigan, show us how PUBG partnered with Twitch to engage spectators, broadcasters, and players:

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