AWS for Industries

In the news: How the NFL is using data to change the game

The National Football League (NFL) is pursuing innovative, data-driven programs to improve player safety, help players achieve their full potential, and make the game even more exciting for fans. Since 2019, the NFL has partnered with Amazon Web Services (AWS) to implement a cloud-based data strategy that uses analytics, machine learning (ML), and artificial intelligence (AI) to gain a deeper understanding of every aspect of the game.

In this new article from TechCrunch, learn how the NFL is:

  • Ensuring optimal player performance and safety with innovative helmet design through collaborations with AWS and the NFL Players Association and taking player safety to the next level with the AWS Machine Learning Solutions Lab;
  • Delivering the NFL’s new Next Gen Stats with AWS compute services and Amazon SageMaker (which is used to build, train, and deploy ML models for virtually any use case with fully managed infrastructure, tools, and workflows) to ingest data, identify patterns, and make nearly instant predictions
  • Building a culture of innovation with its Big Data Bowl, a crowd-sourced competition that brings together members of the analytics community and creates a pipeline of talent to the NFL.

Learn more inFueling the future of sports: how the NFL is using data to change the game—on the field, in the stands, and in your home” on TechCrunch.