AWS for Industries

Tag: B2B

How to Build a Successful Direct-to-Consumer Strategy with Infosys Equinox and AWS

Global ecommerce sales are expected to grow to $4.2 trillion this year, and the direct-to-customer (DTC) segment is expected to grow by 19.2% in 2021. Given this trend, most consumer-packaged goods (CPG) companies are shifting to digital commerce in order to retain their customer base and capture additional market share. Moreover, consumer shopping habits have […]

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Seven Ways to Improve the Customer Path to Purchase Journey

Customer journeys have become a hot topic in recent years as retailers and brands try to better understand and enhance customer experiences. While this topic has been at the forefront of business-to-consumer (B2C) companies for many years, it’s becoming more and more important for traditional business-to-business (B2B) companies, like CPG brands—especially since many CPGs are […]

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