The Splunk Immersive Commerce Experience powered by AWS launches in London

Retail and consumer brands can sometimes use a little inspiration and benefit from a real-world customer experiences to help create an engaging and memorable interactions with their customers. Splunk and Amazon Web Services (AWS) delivered an inspirational discovery with a newly launched Splunk Immersive Experience center (SIE) located at Splunk’s London, UK Paddington office.

This new center helps retailers (and other businesses) understand the ease, agility, and flexibility of cloud-based retail solutions from Splunk and AWS. Visitors experience immersive demonstrations, attend educational workshops and seminars, and connect with industry experts to explore, co-create, and build new solutions.

The SIE also enables retailers to visualize and experience how cloud-based solutions can transform their business, consumer experience, and operations. Today, retailers spend months and sometimes years in assessing technology solutions and piloting in a single store or headquarter innovation lab before they even consider scaling across their network. An experience center like the SIE can help accelerate this process by providing hands-on, physical demonstrations rather than waiting for months before an organization can see a solution live and operating. Once experienced, retailers can move quickly to implement solutions in their business.

The Splunk Immersive Experience journey is thoughtfully crafted to showcase industry-specific solutions across key consumer experiences and to highlight tangible business value and outcomes that Splunk and AWS can jointly deliver. Watch this video to learn about the center and how to book a tour at the Splunk Immersive Experience center.

The center provides valuable insights into customer behavior and preferences. By interacting and hearing direct feedback from retailers, Splunk and AWS can gain a deeper understanding of their pain points and desired outcomes. This understanding can then be used to inform how Splunk can optimize retailer’s business processes and achieve their objectives.

The SIE center curates an experience using a fictitious company, The Splunk T-Shirt Company. This experience is designed to take you through different stages of the customer journey from their home experience to the physical in-store experience. It also highlights solutions in manufacturing, supply chain, and customer support. Splunk’s team of experts are on site at the center, to guide how Splunk’s platform powered by AWS can be used to integrate with retailer’s own tools and systems in data analysis, security, IT operations, sustainability, and much more.

We are excited about this collaboration with Splunk and the opportunity to showcase their software’s capabilities in an immersive environment. Splunk and AWS are committed to innovation and customer success, and the Splunk Immersive Experience powered by AWS is a testament to that commitment.