Category: Amazon Personalize

Amazon Personalize now enables you to optimize personalized recommendations for a business metric of your choice, in addition to improving relevance of recommendations for your users. You can define a business metric such as revenue, profit margin, video watch time, or any other numerical attribute of your item catalog to optimize your recommendations. Amazon Personalize […]

Amazon Personalize enables developers to build applications with the same machine learning (ML) technology used by Amazon.com for real-time personalized recommendations—no ML expertise required. Amazon Personalize makes it easy for developers to build applications capable of delivering a wide array of personalization experiences, including specific product recommendations, personalized product re-ranking, and customized direct marketing. Besides […]

Have you noticed that your shopping preferences are influenced by the weather? For example, on hot days would you rather drink a lemonade vs. a hot coffee? Customers from consumer-packaged goods (CPG) and retail industries wanted to better understand how weather conditions like temperature and rain can be used to provide better purchase suggestions to […]

This post was last reviewed and updated June, 2022. When this blog post was initially published, English was the only language supported for the textual field in the items dataset. Now Amazon Personalize supports textual field values in Chinese (simplified and traditional), French, German, Japanese, Portuguese, and Spanish; removes HTML and XML markup and whitespace […]

January 2022 – HiConversion is now Obviyo. We have updated this blog to reflect the new company name. You can read more about the name change on Obviyo’s blog. This is a guest post by Jeff McKelvey, Principal Development Lead at Obviyo. The team at Obviyo has collaborated closely with James Jory, Applied AI Services […]

Data can be used in a variety of ways to satisfy the needs of different business units, such as marketing, sales, or product. In this post, we focus on using data to create personalized recommendations to improve end-user engagement. Most ecommerce applications consume a huge amount of customer data that can be used to provide […]

Machine learning (ML)-based recommender systems aren’t a new concept across organizations such as retail, media and entertainment, and education, but developing such a system can be a resource-intensive task—from data labelling, training and inference, to scaling. You also need to apply continuous integration, continuous deployment, and continuous training to your ML model, or MLOps. The […]

This is a guest post by Jeff Finkelstein, founder of Customer Paradigm, a full-service interactive media firm and Magento solutions partner. Many small retailers use Magento, an open-source ecommerce platform, to create websites or mobile applications to sell their products online. Personalization is key to creating high-quality ecommerce experiences, but small businesses often lack access […]

This blog post was last reviewed or updated April, 2022 with database schema updates. We’re excited to announce dynamic filters in Amazon Personalize, which allow you to apply business rules to your recommendations on the fly, without any extra cost. Dynamic filters create better user experiences by allowing you to tailor your business rules for […]

Every day there is something new going on in the world of AWS Machine Learning—from launches to new to use cases to interactive trainings. We’re packaging some of the not-to-miss information from the ML Blog and beyond for easy perusing each month. Check back at the end of each month for the latest roundup. Launches […]