Category: Amazon Personalize

This blog post was last reviewed or updated April, 2022 with database schema updates. Amazon Personalize now makes it easier to manage your growing item and user catalogs with new APIs to incrementally add items and users in your datasets to create personalized recommendations. With the new putItems and putUsers APIs, you can simplify the […]

In this post, we show you how to select the right metadata for your use case when building a recommendation engine using Amazon Personalize. The aim is to help you optimize your models to generate more user-relevant recommendations. We look at which metadata is most relevant to include for different use cases, and where you […]

Amazon Personalize is a machine learning (ML) service that enables you to personalize your website, app, ads, emails, and more with private, custom ML models that you can create with no prior ML experience. We’re excited to announce the general availability of Amazon Personalize in the EU (Frankfurt) Region. You can use Amazon Personalize to […]

Machine learning (ML)-based recommender systems aren’t a new concept, but developing such a system can be a resource-intensive task—from data management during training and inference, to managing scalable real-time ML-based API endpoints. Amazon Personalize allows you to easily add sophisticated personalization capabilities to your applications by using the same ML technology used on Amazon.com for […]

This blog post was last reviewed or updated April, 2022 with database schema updates. Amazon Personalize now makes it easier to create personalized recommendations for fast-changing catalogs of books, movies, music, news articles, and more, improving recommendations by up to 50% (measured by click-through rate) with just a few clicks in the AWS console. Without […]

This is a guest blog post by David A. Smith at Thermo Fisher. In their own words, “Thermo Fisher Scientific is the world leader in serving science. Our Mission is to enable our customers to make the world healthier, cleaner, and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving […]

Getting relevant recommendations in front of your users at the right time is a crucial step for the success of your personalization strategy. However, your customer’s decision-making process shifts depending on the context at the time when they’re interacting with your recommendations. In this post, I show you how to set up and query a […]

This blog post was last reviewed or updated April, 2022 with database schema updates. We’re pleased to announce enhancements to recommendation filters in Amazon Personalize, which provide you greater control on recommendations your users receive by allowing you to exclude or include items to recommend based on criteria that you define. For example, when recommending […]

Today’s marketer has a wide array of channels to communicate with their customers. However, sending the right message to the right customer on the right channel at the right time remains the preeminent challenge marketers face. In this post, I show you how to combine Braze, a customer engagement platform built on AWS for today’s […]

This is a guest post by Mark Wood at Pulselive. In their own words, “Pulselive, based out of the UK, is the proud digital partner to some of the biggest names in sports.” At Pulselive, we create experiences sports fans can’t live without; whether that’s the official Cricket World Cup website or the English Premier […]