AWS Machine Learning Blog

Tag: Amazon Personalize

Using A/B testing to measure the efficacy of recommendations generated by Amazon Personalize

Machine learning (ML)-based recommender systems aren’t a new concept, but developing such a system can be a resource-intensive task—from data management during training and inference, to managing scalable real-time ML-based API endpoints. Amazon Personalize allows you to easily add sophisticated personalization capabilities to your applications by using the same ML technology used on for […]

Introducing Recommendation Filters in Amazon Personalize

This blog post was last reviewed or updated April, 2022 with updates to how filters are configured. Today, we are pleased to announce the addition of Recommendation Filters in Amazon Personalize, which improve the relevance of personalized recommendations by filtering out recommendations for products that users have already purchased, videos they have already watched, or […]

Pioneering personalized user experiences at StockX with Amazon Personalize

This is a guest post by Sam Bean and Nic Roberts II at StockX. In their own words, “StockX is a Detroit startup company revolutionizing ecommerce with a unique Bid/Ask marketplace—our platform models the New York Stock Exchange and treats goods like sneakers and streetwear as high-value, tradable commodities. With a transparent market experience, StockX […]

Introducing recommendation scores in Amazon Personalize

Amazon Personalize enables you to personalize your website, app, ads, emails, and more, using the same machine learning technology as used by, without requiring any prior machine learning experience. Using Amazon Personalize, you can generate personalized recommendations for your users through a simple API interface. We are pleased to announce that Amazon Personalize now […]

Amazon Personalize can now use 10X more item attributes to improve relevance of recommendations

January 2023: This blog post was reviewed and updated by Brian Soper and Rob Percival, with new steps and code along with the option to use AWS CloudShell to run the procedure. Amazon Personalize is a machine learning service which enables you to personalize your website, app, ads, emails, and more, with custom machine learning […]