Tag: best practices

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

Now that we’ve talked about complaints and feedback loops, we are ready to discuss complaint rates. As a reminder, a complaint occurs when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their web email client. The Internet Service Provider (ISP) records this as […]

So you’ve got your website up and running, and have a great set of customers actively engaging with your content.  Everything is running smoothly, but now you want to try some ideas on how to increase adoption or get some new folks to come to your site.  You might have even seen some other sites […]

What goes around… Comes around! Does this proverb apply to your email-sending program? Probably not as much as you’d like. Ideally, you’d have a direct window into each interaction a recipient has with your message:  Did they actually open it? If so, did they scroll through it? Did they forward, delete, print, or file it? […]

Simon Says Don’t Buy a List* As you email market to your customers, there can be tremendous pressures from business owners or even self-inflicted pressure to increase the size of the channel for your email.  Building up your email list through traditional marketing routes such as:  banner ads, word-of-mouth, and search hits can feel slow […]

So you’re sending lots of email; everything is looking great.  At least, until you get a probation notice in your inbox.  How could this be?  Why did it happen?  What are your next steps? First of all, take a deep breath.  There is generally a grace period for addressing issues you might be having with […]

You are an email sender.  You’re most likely sending to real people.  When should you call it quits and stop mailing a person?  That’s an easy question to answer if your recipient requests to be unsubscribed.  You should remove those email addresses immediately.  If your recipient complains and you receive that complaint via an Amazon […]

A few days ago, Nick Hristov and I did a webinar on email sending best practices using Amazon SES. Remember, you can also read our best practices whitepaper to earn about even more recommendations. Let us know what you think!

TiNS [tɪnz] Noun An acronym representing the phrase “This is Not Spam” Often used as slang to represent a non-complaint An email industry colloquialism. Synonyms:  “This is Not Junk” Antonyms: TiS, spam complaint TiS [tɪz] Noun If spelled with ‘(apostrophe), a contraction of it is An acronym representing the phrase “This is Spam” Often used […]

To run a successful email program, you must be aware of a few topics that can affect your delivery and ultimately your impact on email recipients. You might send email for a variety of reasons, including enhancing an existing relationship with a customer, marketing new products and offers, educating a group of people sharing a […]