AWS Messaging & Targeting Blog

Tag: best practices

Blacklisting (Part 2)

A few weeks ago, Jenn wrote about the “Address Blacklisted” error. As she states, “This error means that or one or more of the addresses in the To, Cc, or Bcc field of the email you just tried to send is on our blacklist.” In other words, you emailed an address that doesn’t exist and […]

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5 Ways to Decrease Your Bounce Rate

One of our recent posts talked about what bounces are and mentioned that a good hard bounce rate is usually less than 5%. In this post, you’ll learn five strategies that will help you achieve a low bounce rate. Don’t buy or rent mailing lists. The folks who are trying to sell or rent the […]

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Email Definitions: Bounces

A key concept in email is that of a bounce. A bounce is usually an indication that the message you sent was rejected by the intended recipient’s email infrastructure and may not have reached the recipient. Hard and Soft Bounces A hard bounce indicates a persistent delivery failure (e.g., mailbox does not exist). In other […]

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So You’ve Hit a Spamtrap?

Have you been told you’re sending to spamtraps? Or do you just want to cover your bases after hearing about them? Either way, please read on! A bit of history Spamtraps were designed by ISPs and email watchdogs as a way to determine when someone is sending to email addresses that have not opted into […]

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