AWS Messaging & Targeting Blog

Tag: best practices

Creating a Daily Dashboard to Track Bounces and Complaints

(Edited May 22, 2019)—We’ve removed the documentation for this solution from the Amazon SES Developer Guide. Several components of this solution became outdated since we originally posted this article. We plan to fix the outdated components at some point in the future and re-publish the documentation. We’re leaving this post up in the interest of […]

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Do Your Recipients Know Who You Are?

When you send an email for your organization, you want your recipients to read it. For that to happen, your email needs to be delivered, and your recipients need to identify the mail as valuable and worth reading. Of course, you need to provide valuable content in the email itself, but there is more to […]

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Credentials and SES

Update (28 Jan 2019): We removed a reference to converting a set of existing credentials to SMTP credentials. We recommend that you use the procedures for obtaining SMTP credentials by using the Amazon SES console. Hi SES senders, In this blog post I’ll explain which security credentials you need to use depending on how you […]

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Can I use multiple AWS Accounts with SES?

07/03/17 Update: You can now verify as many as 10,000 identities per AWS account. See this forum announcement for details. Short answer: Yes, but with restrictions. Long answer: SES is generally structured around the idea that each AWS account is independent in its sending and can be treated as a separate entity.  We realize however […]

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Never send to old addresses, but what if you have to?

The best practice is to only send mail to people who have specifically asked for your mail, and who have recently interacted with your site.  "Interacted" can mean different things to different people, but generally it means they have logged in to your website, they have recently done business with you, or they have opened or […]

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What is DMARC and should you use it?

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

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Email Definitions: Complaint Rate

Now that we’ve talked about complaints and feedback loops, we are ready to discuss complaint rates. As a reminder, a complaint occurs when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their web email client. The Internet Service Provider (ISP) records this as […]

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