AWS Messaging & Targeting Blog

Tag: best practices

4 Ways to Improve Email Quality from Social Sharing Sites

If you run a social sharing site (or any site that allows your users to share their content or invite friends), you know that you might run into all sorts of email quality problems. Users put in old or fake email addresses causing your bounce rate to spike, or the friends that your users are […]

So You’ve Hit a Spamtrap?

Have you been told you’re sending to spamtraps? Or do you just want to cover your bases after hearing about them? Either way, please read on! A bit of history Spamtraps were designed by ISPs and email watchdogs as a way to determine when someone is sending to email addresses that have not opted into […]