AWS Messaging & Targeting Blog

Tag: Email Lists

What is BIMI and how to use it with Amazon SES

Introduction In this blog post I’d like to walk you through how to implement BIMI while using Amazon SES. For your information BIMI can be best described by the following excerpt from bimigroup.org: Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within […]

Never send to old addresses, but what if you have to?

The best practice is to only send mail to people who have specifically asked for your mail, and who have recently interacted with your site.  “Interacted” can mean different things to different people, but generally it means they have logged in to your website, they have recently done business with you, or they have opened or […]