Category: Amazon Pinpoint

This post was written by Zach Barbitta, Amazon Pinpoint Sr. Product Manager Tech & Lomax Escarmant, Amazon Pinpoint Software Development Engineer. Reaching your customers through push notifications is an important part of user engagement and retention. To enable push notifications for your mobile application, you use a push notification service such as Apple Push Notification […]

Engaging your customers through communication channels such as push notifications is important for mobile app success. AWS services such as AWS Mobile Hub and Amazon Pinpoint enable you to do this in a scalable and cost effective manner. When using these services with development tooling like Ionic Framework you can rapidly develop modern applications to […]

Recently, we released v2.6.0 of the AWS Mobile SDK for Android and AWS Mobile SDK for iOS. It includes many improvements. This post focuses on two of these. First, you can integrate a JSON file with the configuration details of your mobile backend. The easiest way to generate this file is with AWS Mobile Hub. […]

You just got a new customer for your mobile app. Congratulations! But be careful not to celebrate too early. Did you know that nearly 25% of customers never revisit an app after initial use? After a full month, the fall-off is nearly total. What happened? Analytics are no longer an option for mobile developers—they’re a […]

You are about to enter the incredibly engaging and often confusing world of mobile deep linking. You’ll learn what deep linking is—the types of links, what deep linking can do, and why you should care—and walk through implementation details with examples. What is Deep Linking? Think of a deep link as a URL that takes […]