Tag: Adtech

In online advertising, cookies play a key role in identifying and profiling users. They allow advertisers to display targeted and personalized ads to users as they browse the internet, from a desktop browser or mobile browser. Advertisers can achieve this personalization by assigning a cookie to users when their ads are displayed on websites or […]

Special thanks to Raul Frias for contributing to this blog post Lambda@Edge enables you to run AWS Lambda functions globally so that you can process and respond to user requests at low latencies. Running Lambda functions in close geographical proximity to users helps satisfy a number of use cases, such as website personalization, Search Engine […]