AWS Startups Blog

Elad Mardix is the President of Clarifruit, an Israel-based startup whose mobile application monitors and analyzes fruit quality and ripeness. At the AWS Summit: Tel Aviv, he spoke to us about the technology behind the app, where he wants the company to be in five years, and how AWS is helping them get there.

Oceans are made for exploration. That seems to be the subtext of the evocatively named Datameer, which uses Meer, the German word for ocean, to position itself in juxtaposition with data lakes. The name Datameer hints at the immensity and power of data, which shapes lives today in much the same way that ocean currents shaped those in previous centuries. It also hints at the sheer inscrutability of data. For most people, being presented with raw data and asked to interpret it is as bewildering as being presented with a view of a flat sea and told to list statistics about local fish populations. That’s where Datameer comes in.

While fashion is sometimes seen as rarified and impenetrable, the reality is that most people engage with it on a daily basis. After all, everyone has to put on an outfit each morning—and those clothes have to be chosen and purchased somewhere. In Europe, that place is often Zalando.

It’s an understatement to say that the influencer marketing space is highly complex. New influencers, new types of content, and new ways to post and promote said content seem to pop up daily. Studio71, the LA-based digital network I joined seven years ago, has always been a great partner for brands to help them navigate the influencer marketing space.

Have you ever experienced notification fatigue? That’s the industry term for when your mobile apps prompt you to act so often that the notifications themselves become a burden, rather than a helpful reminder. Neura aims to change that.

With the popularization of remote work and distributed teams, it’s perhaps more important than ever to have a proper work collaboration tool. That’s where Monday.com comes in.

We live in a golden age of travel, a time when it’s never been easier (or cheaper) to book a flight to a far-flung locale. It seems everyone is either planning a trip, on vacation, or sharing enviable photos from their latest jaunt. But according to Luke Shaughnessy, the operations manager of Fraugster, an anti-fraud startup, our credits cards haven’t been keeping pace.

As the cloud becomes more pervasive and more complex, an increasing number of companies are looking to make the shift from systems they’ve historically run to more modern services. That change can be tough, however, for a variety of reasons. They need to be able to have their migration appear seamless from a customer’s perspective, while also ensuring its new infrastructure is secure once the migration is complete. This space is precisely where Alcide operates.

Companies used to assume that computing infrastructures would remain on-premises before eventually moving over completely to the cloud. That assumption has been proved false, as more organizations recognize the need for a hybrid cloud. This could be for regulatory reasons—the financial and health care sectors, for example, might be required to keep some of their workloads on data centers—or other concerns.

Michael Huth, CTO of XAIN, talks about how his company’s products enable communication between systems, what industries benefit from their product, and what’s next.