Seedcamp’s Reshma Sohoni: “Global means something different now”

For Reshma Sohoni, the co-founder and managing partner of London-based investment fund Seedcamp, the window for which startups can go global is getting shorter and shorter. What she tells companies funded by Seedcamp, which recently celebrated its 10th anniversary, is that before they decide to grow internationally, they need to know who or what they are to their customers and users—as well as what they are not. “Some products are inherently more global by nature,” she explains.

That said, Sohoni notes that nowadays, users across cities often look more alike than users across a country, therefore users in London and New York or Hong Kong are much more similar than London and Leeds or Manchester. “Global means something different now,” she says. The next challenge, she adds, is that as companies think about expanding to other markets, they have to consider the licenses required, the necessary compliance regulations, and how best to utilize your product’s experience. “Sometimes, it’s easier to go to Paris and Hong Kong” than expand into a smaller city within the same country, she says.

Listen on for more global insights from Reshma Sohoni.

Seedcamp’s Reshma Sohoni: “Global means something different now” by AWS Startup Stories