AWS News Blog

New Customer Relationship Management for AWS Marketplace Sellers

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You should think of the AWS Marketplace as your cloud software store. If you want to consume cloud-based applications, the Marketplace makes it easy for you to find, buy, and start using them. If you are an Independent Software Vendor (ISV), Value-Added Reseller (VAR), or Solution Integrator (SI) and want to develop and distribute cloud-based applications, making them available in the Marketplace will help you to attract new customers and will also offer your existing customers a solution designed to run on the AWS Cloud.

Today we are adding a set of CRM (Customer Relationship Management) features that will provide ISVs, VARs, and SIs with a set of features that take advantage of AWS usage data to send customized messages at critical points in the customer lifecycle. These features are free for AWS Marketplace Sellers and require no setup or configuration. You simply supply us with the email content and we will take care of the rest.

Lifecycle Targeting
This new feature is powered by actual AWS usage data. You can now send a customized email to your customer at the following points:

  • First Launch – Ensure that they have the resources needed to get started.
  • New Version – Explain benefits and provide upgrade instructions.
  • Declining Usage – Understand declines and avoid possible attrition.

For each type of notification, you can define and then continually refine the content that customers will see in their inbox.

This new feature is available to all Marketplace Sellers. To get started, simply contact the AWS Marketplace team.


Jeff Barr

Jeff Barr

Jeff Barr is Chief Evangelist for AWS. He started this blog in 2004 and has been writing posts just about non-stop ever since.