AWS for Industries

Deliveroo’s successful food delivery operation uses AWS in every part of its core business

Founded in 2013, Deliveroo works with more than 140,000 restaurants, 10,000 grocery partners and 150,000 riders, delivering meals in over 800 cities across Europe and Asia. When Deliveroo turned to Amazon Web Services (AWS) in 2017, meeting demand was a key challenge. Using AWS has allowed Deliveroo to improve service quality, reducing food delivery times by 20 percent while also cutting costs. Amazon Machine Learning (Amazon ML) and data analytics services give Deliveroo the intelligence needed to manage delivery logistics and offer customers personalized restaurant recommendations. AWS’ scalable infrastructure helps Deliveroo meet the fluctuating demands of delivering food in 12 markets worldwide.

“AWS enabled us to grow by letting us focus on what we do best: connect restaurants and consumers through a team of riders on bikes, scooters, or cars. At first, this was simply by providing the infrastructure that we needed to scale but didn’t have to manage on our own. Today, it’s with sophisticated tools that help us make the most of data, make us more secure, and operate as efficiently as possible no matter what.”

Will Shu, Founder and CEO, Deliveroo

Data-driven decisions based on machine learning

Deliveroo uses ML to provide business leaders with the information they need to make data-driven decisions. It allows them to test out new product ideas or operational approaches, and quickly provide the business with actionable insights about how the idea or approach would fare before rolling it out. Deliveroo also uses ML to provide personalization on its website that increases order size and reduces abandoned transactions.

Migrating to AWS–a journey to reliable growth

In 2017, Deliveroo approached AWS to create a plan for how and when to migrate each workload from its previous providers. Over several months, Deliveroo moved its mission-critical systems to AWS without disrupting service. By 2019, Deliveroo was all-in on AWS. Deliveroo relies on AWS for more than 90 percent of its technology needs, including every part of its core business. AWS also handles vital applications such as credit card processing, compliance tasks, and backend finance. Since migrating to AWS, Deliveroo has improved website and network performance during busy times and seen a 56 percent reduction in compute and database costs.

In this competitive market sector, Deliveroo needs to do more than just deliver food. It needs to deliver an exceptional customer experience, too. On AWS, Deliveroo can go deeper into its data, using analytics and ML to enhance every part of the business.

Get more insights on how Deliveroo continues to innovate and accelerate by building on AWS.

Petra Lewis

Petra Lewis

Petra E. Lewis is a content specialist for the Global Customer References Program (GCRP)'s Storytelling group at AWS. She is a seasoned marketing communications professional who worked in financial services prior to entering tech. Her last financial services role was vice president and head of Internal Communications for a top-10 global investment bank.