AWS for Industries
Tag: Direct-to-Consumer (DTC)
Part 1: Four Supply Chain Disruptions Retailers Must Overcome
Retailers of all sizes and across various industries face the challenge of quickly getting the right product in the right quantity in the right place at the right time. The roots of this struggle run deep. COVID-19 and the subsequent ecommerce expansion have exacerbated fulfillment issues, with many retailers’ supply chains or partner networks unable […]
Headless Commerce: What Is It and Why Does It Matter to CPGs?
Add this one to your buzzword bingo card for 2021: headless commerce. It’s a hot topic! But what is it, and why does it matter? In this blog post, I’ll unpack one of the most discussed and least understood new terms in ecommerce. When CPG leaders and technology teams understand headless commerce, they can start […]
Secure Your CPG Data in the Cloud with AWS and Baffle
Many consumer packaged goods (CPGs) companies have been eyeing a move into the direct-to-consumer (DTC) space as a way to boost sales, increase market share, and get closer to consumers. This shift to a DTC model means that most CPGs need to collect first-party data and, in many cases, overhaul or transform their website and […]
Success Strategies for Moving to a Microservice Architecture in CPG
In my last blog post (Three Steps for Modernizing Your DTC Ecommerce Website), I shared three strategies for modernizing your direct-to-consumer (DTC) ecommerce website: Lift and shift your DTC ecommerce website to AWS. Decompose your ecommerce website and rearchitect it with microservices. Move to serverless computing so you can focus on your business. Why Microservices […]
Three Steps for Modernizing Your DTC Ecommerce Website
I’ve spent more than 15 years working with many of the most innovative consumer brands to help them architect their ecommerce platforms. At AWS, my focus is helping consumer packaged goods (CPG) companies enhance customer experiences and gain operational efficiencies, especially with their direct-to-consumer (DTC) ecommerce websites. CPG customers regularly ask how they can realize […]
CPG Partner Conversations: Customer Data Strategies with Treasure Data
The COVID-19 pandemic created unprecedented disruption, and in a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social-distancing rules took hold, new patterns of shopping quickly emerged. Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). However, leaders are forging ahead […]