AWS for Industries

Tag: Direct-to-Consumer (DTC)

shopping cart at grocery store

CPG Partner Conversations: Managing Global Supply Chains into the Future with Plantensive

The COVID-19 pandemic created unprecedented disruption. In just a few days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt this dramatic impact more than consumer packaged goods (CPG). However, industry leaders are forging ahead with resilience, tenacity, and […]

Read More
DTC Launchpad provides all the solutions and processes CPGs need to implement a cohesive, streamlined DTC sales strategy and drive a high customer lifetime value

The Path to Direct-to-Consumer Sales for CPGs

As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]

Read More
Female warehouse worker working at the storehouse

Part 1: Four Supply Chain Disruptions Retailers Must Overcome

Retailers of all sizes and across various industries face the challenge of quickly getting the right product in the right quantity in the right place at the right time. The roots of this struggle run deep. COVID-19 and the subsequent ecommerce expansion have exacerbated fulfillment issues, with many retailers’ supply chains or partner networks unable […]

Read More
Cloud computing and network security concept, 3d rendering,conceptual image

Secure Your CPG Data in the Cloud with AWS and Baffle

Many consumer packaged goods (CPGs) companies have been eyeing a move into the direct-to-consumer (DTC) space as a way to boost sales, increase market share, and get closer to consumers. This shift to a DTC model means that most CPGs need to collect first-party data and, in many cases, overhaul or transform their website and […]

Read More
Move to Microservice Architecture

Success Strategies for Moving to a Microservice Architecture in CPG

In my last blog post (Three Steps for Modernizing Your DTC Ecommerce Website), I shared three strategies for modernizing your direct-to-consumer (DTC) ecommerce website: Lift and shift your DTC ecommerce website to AWS. Decompose your ecommerce website and rearchitect it with microservices. Move to serverless computing so you can focus on your business. Why Microservices […]

Read More
Man uses on a virtual screen of the future touching the icon: microservices architecture. Microservice architecture business concept.

Three Steps for Modernizing Your DTC Ecommerce Website

I’ve spent more than 15 years working with many of the most innovative consumer brands to help them architect their ecommerce platforms. At AWS, my focus is helping consumer packaged goods (CPG) companies enhance customer experiences and gain operational efficiencies, especially with their direct-to-consumer (DTC) ecommerce websites. CPG customers regularly ask how they can realize […]

Read More

CPG Partner Conversations: Customer Data Strategies with Treasure Data

The COVID-19 pandemic created unprecedented disruption, and in a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social-distancing rules took hold, new patterns of shopping quickly emerged. Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). However, leaders are forging ahead […]

Read More