Tag: Dollar Shave Club

More than a century ago, when consumer packaged goods (CPG) companies first started to manufacture branded products, the goal was to produce and sell goods through physical retail stores. That model worked for decades. Fast-forward to the current day, and that seemingly simplistic approach has transformed in ways company leaders couldn’t have imagined. Now, large […]

Building a great brand that consumers love is crucial for nearly every company. And this is particularly true for consumer packaged goods (CPG) manufacturers that strive to design, manufacture, and deliver products that delight shoppers. However, CPG companies at different stages of growth face very different challenges. For example, a long-standing brand may be dealing […]

You’ve probably heard of the old adage “The consumer is boss.” It was coined in a Fortune magazine article written 10 years ago by A.G. Lafley, Procter & Gamble’s legendary CEO. Although the world has changed a lot since then, Lafley’s words ring just as true today. The consumer still runs the show in a […]