Tag: Retail Partner

Achieving tasty, healthy, and sustainable hydration can’t be done without a technical overhaul—especially when solving the touchless challenge. Britvic, a UK-based soft drinks company, is the largest supplier of branded still soft drinks and the second largest supplier of branded carbonated soft drinks in the UK, as well as an industry leader in Brazil, Ireland, […]

The big picture Remember the bad old days when website images had to be low res so that they wouldn’t take forever to load? Or they pixelated endlessly? While those days are thankfully behind us, today’s challenges include shrinking attention spans that demand visual stimulus, and soaring user expectations. To meet these challenges, ecommerce websites […]

Today’s shoppers have seemingly endless retail options online—to the point where many have ditched the in-store experience altogether. Competition is fierce. Once a customer finds their way to a website, it’s never been more important to keep them there. One of the quickest ways to lose them is a website that’s weighed down by poor-quality […]

For the past 110 years, an in-person retail experience has reigned as the queen of sales strategy at L’Oréal. Customers shopping for any of the company’s sub-brands—including Lancôme, La Roche-Posay, and Kérastase—most likely went to their closest beauty counter, salon, or pharmacy and made their purchase. Those looking for luxury hair-care products from Kérastase expected […]

Retail leaders worldwide, like Best Buy, Petco, Neiman Marcus, Sainsbury’s, Instacart, and Zalando, are accelerating innovation and digital transformation by leveraging cloud retail solutions, software, and tools to harness insights from data at scale. From unparalleled personalized recommendations to AI-driven supply chain planning and inventory optimization, AWS helps brands drive faster market differentiation and growth. […]

Gopal Namkeen is one of the oldest and leading Indian brands, supplying namkeen and snacks in national and international markets. Gopal Namkeen was founded in 1994 and is headquartered at Rajkot, in the state of Gujarat, India. Business challenge Gopal Namkeen has over 500 dealers, creating more than 12,000 SKU orders on a peak day. […]

High-end customers want a personalized experience when they shop. Why? Because of all the benefits digital technology delivered when the COVID-19 pandemic began. Staying safe was paramount but buying from the comforts of home, finding a wider array of options than in stores, and experiencing fast shipping contributed to online shopping mania. With customers stuck […]

Trends don’t just point us in generalized directions; they shape industries, change landscapes and most importantly, they inform businesses. To be brief, trends matter. Working in digital commerce, this is something an AWS Retail Competency Partner VTEX understands firsthand. At this year’s Industry Innovators virtual event, we welcomed VTEX’s Analyst in Residence Jordan Jewell to share […]

A Customer Data Platform (CDP) for CPG manufacturers?! Yes. Let’s start by defining a Customer Data Platform (CDP): A CDP is a technology platform that creates a persistent, unified customer view (e.g., a single view of customer activity). Data is pulled from multiple sources, cleaned, and combined to create a single customer profile. For example, […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]