Category: Thought Leadership

In this series of posts, you will learn how streaming architectures help address these challenges using Pipecat voice agents on Amazon Bedrock AgentCore Runtime. In Part 1, you will learn how to deploy Pipecat voice agents on AgentCore Runtime using different network transport approaches including WebSockets, WebRTC and telephony integration, with practical deployment guidance and code samples.

In this post, we show how to evaluate AI agents systematically using Strands Evals. We walk through the core concepts, built-in evaluators, multi-turn simulation capabilities and practical approaches and patterns for integration.

This is Part II of a two-part series from the AWS Generative AI Innovation Center. In Part II, we speak directly to the leaders who must turn that shared foundation into action. Each role carries a distinct set of responsibilities, risks, and leverage points. Whether you own a P&L, run enterprise architecture, lead security, govern data, or manage compliance, this section is written in the language of your job—because that’s where agentic AI either succeeds or quietly dies.

The AWS Generative AI Innovation Center has helped 1,000+ customers move AI into production, delivering millions in documented productivity gains. In this post, we share guidance for leaders across the C-suite: CTOs, CISOs, CDOs, and Chief Data Science/AI officers, as well as business owners and compliance leads.

In this post, we explore the virtual try-on capability now available in Amazon Nova Canvas, including sample code to get started quickly and tips to help get the best outputs.

Delivering successful COBOL modernization requires a solution that can reverse engineer deterministically, produce validated and traceable specs, and help those specs flow into any AI-powered coding assistant for the forward engineering. A successful modernization requires both reverse engineering and forward engineering. Learn more about COBOL in this post.

In this post, we show you how fine-tuning enabled a 33% reduction in dangerous medication errors (Amazon Pharmacy), engineering 80% human effort reduction (Amazon Global Engineering Services), and content quality assessments improving 77% to 96% accuracy (Amazon A+). This post details the techniques behind these outcomes: from foundational methods like Supervised Fine-Tuning (SFT) (instruction tuning), and Proximal Policy Optimization (PPO), to Direct Preference Optimization (DPO) for human alignment, to cutting-edge reasoning optimizations such as Grouped-based Reinforcement Learning from Policy Optimization (GRPO), Direct Advantage Policy Optimization (DAPO), and Group Sequence Policy Optimization (GSPO) purpose-built for agentic systems.

In this post, we explore how Mantle, Amazon’s next-generation inference engine for Amazon Bedrock, implements a zero operator access (ZOA) design that eliminates any technical means for AWS operators to access customer data.

Picture this: Your enterprise has just deployed its first generative AI application. The initial results are promising, but as you plan to scale across departments, critical questions emerge. How will you enforce consistent security, prevent model bias, and maintain control as AI applications multiply?

In this post, we explore three essential strategies for successfully integrating AI into your organization: addressing organizational debt before it compounds, embracing distributed decision-making through the “octopus organization” model, and redefining management roles to align with AI-powered workflows. Organizations must invest in both technology and workforce preparation, focusing on streamlining processes, empowering teams with autonomous decision-making within defined parameters, and evolving each management layer from traditional oversight to mentorship, quality assurance, and strategic vision-setting.