Tag: Deliverability

Hello and welcome to the last entry in the Amazon SES DKIM troubleshooting blog series. So far, we have seen various technical problems that appeared between us and properly signed emails, and we also saw how DKIM helps protect our domain from various impersonators. We will now see whether DKIM can also improve our deliverability […]

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

What goes around… Comes around! Does this proverb apply to your email-sending program? Probably not as much as you’d like. Ideally, you’d have a direct window into each interaction a recipient has with your message:  Did they actually open it? If so, did they scroll through it? Did they forward, delete, print, or file it? […]

A few days ago, Nick Hristov and I did a webinar on email sending best practices using Amazon SES. Remember, you can also read our best practices whitepaper to earn about even more recommendations. Let us know what you think!

TiNS [tɪnz] Noun An acronym representing the phrase “This is Not Spam” Often used as slang to represent a non-complaint An email industry colloquialism. Synonyms:  “This is Not Junk” Antonyms: TiS, spam complaint TiS [tɪz] Noun If spelled with ‘(apostrophe), a contraction of it is An acronym representing the phrase “This is Spam” Often used […]

I recently went on camera with Jeff Barr of the Amazon Web Services Blog to speak about Amazon Simple Email Service and email deliverability.  I hope you find it useful and have as much fun watching it as I did filming it!  

To run a successful email program, you must be aware of a few topics that can affect your delivery and ultimately your impact on email recipients. You might send email for a variety of reasons, including enhancing an existing relationship with a customer, marketing new products and offers, educating a group of people sharing a […]

Navigating the minefield of spam filters and deliverability concerns can seem pretty difficult when you’re just trying to put together an email to send out to your list.  To try to make it easier, we’ve put together a few tips that we hope will help you elevate your email quality. When you’re composing email to […]

A few weeks ago, Jenn wrote about the “Address Blacklisted” error. As she states, “This error means that or one or more of the addresses in the To, Cc, or Bcc field of the email you just tried to send is on our blacklist.” In other words, you emailed an address that doesn’t exist and […]

Have you been told you’re sending to spamtraps? Or do you just want to cover your bases after hearing about them? Either way, please read on! A bit of history Spamtraps were designed by ISPs and email watchdogs as a way to determine when someone is sending to email addresses that have not opted into […]