AWS Smart Business Blog
Category: Innovation and Reinvention
“Working Backwards” to Drive Customer Experience and SMB Innovation Forward
“The customer is always right” was attributed to and popularized by department store pioneers Marshall Fields (in the US) and Harry Gordon Selfridge (in the UK). It’s a principle that’s aged well. Customer experience was recognized as the cornerstone of a successful organization in the 20th century and it’s an approach that still benefits small […]
How Amazon’s “Day 1 Culture” Can Propel Growth for Small and Medium Businesses
Imagine a world where every move you make resonates with your customers, where your success is built on understanding their needs, desires, and pain points. This isn’t a farfetched dream—it’s a customer-obsessed approach that can transform your business. In fact, think about when and why your small or medium business (SMB) was founded. It was […]
Three Ways Small and Medium Businesses Can Build a Culture of Innovation to Accelerate Growth
How do you define the term “innovation?” For some, people it could mean making small improvements to what they’ve always done. To others, it could also mean dreaming up something new and completely unprecedented—ultimately reinventing a business. In speaking with small and medium businesses (SMBs), we find a range of internal barriers which prevent them […]