AWS Startups Blog

Pouch cofounder Vikram Simha on seizing (Dragon’s Den) gold and scaling customers

You know the story. Plucky band of adventurers make off with the dragon’s loot, only to suffer some tragic ending because they neglected to take seriously some key bit of information. Usually it falls along the lines of said-dragon treasure being cursed, or so heavy it sinks the boat, or originally belonged to a foul-tempered Orc king now out for blood. The point is, things end badly. There was no way Pouch cofounder Vikram Simha was letting any of that happen.

Read More
Rent the Runway Puts Your Closet in the Cloud

How Rent the Runway is Moving Your Closet to the Cloud

While most people know Rent the Runway as the country’s leading lender of LBDs and workwear, the nine-year old startup also happens to be the country’s largest dry-cleaning business. As Rent The Runway CTO Josh Builder notes, the company turns around, on average, 50,000 to 55,000 items on a daily basis—over 65,000 during peak seasons and holidays—and 100% of that inventory comes back to them.

As veritable stylists and dry-cleaning experts, Rent the Runway must keep track of not only the latest fashion trends, but also a wide variety of inventory and chemical mixes to keep their clothes in red-carpet shape. To do this, RTR is shifting many of their operations to the cloud. Watch to see how they pulled it off.

Read More

Launch your app with the AWS Startup Kit

The AWS Startup Kit is a set of resources designed to accelerate startups’ product development on AWS. A core component of the Startup Kit is a set of well-architected sample workloads that can be launched within minutes. These workloads, which reflect best practices for reliability, networking, and security, are supported by AWS CloudFormation templates and code published on GitHub. They easily can be extended to create a wide variety of applications.

Read More

Building a VPC with the AWS Startup Kit

The AWS Startup Kit provides resources to help startups begin building applications on AWS. Included with the Startup Kit is a set of AWS CloudFormation templates that create fundamental cloud infrastructure building blocks. For purposes of this post, we’ll look at the building blocks that relate to an Amazon Virtual Private Cloud (Amazon VPC), a bastion host, and an (optional) relational database.

Read More

Monitoring an app: examples from the AWS Startup Kit

Monitoring involves processing app logs and metrics to provide insights into your app’s performance and health so that you can keep your app running smoothly. It’s a best practice and key aspect of operational excellence, which focuses on how to optimally run systems. Operational excellence is one of the pillars of the AWS Well-Architected framework. […]

Read More
Figma Design Product

Figma CEO Dylan Field on how cloud computing is affecting the future of design

Initially released on February 19, 1990, Adobe’s Photoshop has long been the doyen of design. However, after nearly 30 years, Photoshop’s licensing model is being challenged by several startups looking to democratize the design industry and make it easier for all people, and not just professionals, to create. One such startup is San Francisco-based Figma. Founded in 2012 by Dylan Field and Evan Wallace, the open design platform—which just raised a $25 million Series B—features a cloud-based screen design tool, which helps teams achieve a shared understanding around design without worrying about syncing, exporting or installing software. We recently caught up with Field to talk about how the cloud has made life easier for designers.

Read More
Canva's Publish page

Canva CEO Melanie Perkins on the future of design

Looking to democratize design for everyone, Melanie Perkins co-founded Canva in 2014 to reimagine design for the Internet age. “We’ve had a very strong focus on ensuring it’s accessible to everyone—regardless of your level of design experience, the language you speak, your income or the device you use,” she says. “So whether you’re a teacher, a student, an entrepreneur, a nonprofit organization or a Fortune 500 company, Canva gives everyone the ability to create beautiful designs and publish them anywhere. Just recently we heard from one of our users who created an animated design for a digital billboard—without any graphic design experience!” We recently caught up with Perkins to talk design.

Read More
A patient is fitted with one of Andiamo's orthopedics

Tech for good: UK startup Andiamo hopes 3-D printing will eliminate painful orthotics for kids

Andiamo aims to bring 3-D scanned and printed orthotics to families and children in the UK—and soon, the world. What the London-based startup, through 3-D scanning and printing, has the potential to solve for is what every great new technology brings to the party: a better, faster, and cheaper approach. For children, that crucially means brace fittings that aren’t miserable and a resulting orthotic that not only fits, but also functions better.

Read More

How GIPHY engineers the perfect delivery of a GIF

Every day here at GIPHY, we have GIFs on GIFs on GIFs uploaded to our platform. In fact, we serve over three billion GIFs a day (that’s a lot of dancing cats!) to over 300 million daily active users. Every upload, however, brings new information and an increasingly large amount of data—this can become a lot to manage. Using database services like MySQL and DynamoDB, we’re able to organize this heavy amount of data in a high-performing way.

Read More