AWS Startups Blog

FloodFlash: How Tech-enabled Flood Insurers are Building More Resilient Businesses

Annual losses from UK flooding are estimated to be in the region of £500 million, with huge amounts of uninsured loss every year. “Parametric” or “event-based” insurance is one potential solution to this insurance gap. Using affordable IoT technology and platforms like AWS, FloodFlash is the first company to offer parametric flood insurance to small businesses.

Logograb uses ML to Help Marketers Quantify ROI at Scale

Nowadays, it seems like media and online advertisers have been in an ongoing battle between measuring their effort’s ROI and being dealt incorrect information from platform providers (Facebook, et al). Luckily there are startups working to help, like LogoGrab, a visual AI company that looks to help marketers quantify the impact of their brand at scale.