AWS Startups Blog

Hubspot on Content Marketing for Startups

When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares the benefits of creating and distributing valuable, relevant, and consistent content. She discusses how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.

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Glasnostic Helps Enterprises Find Balance As Their Microservice Architectures Gain Complexity

Updating the features on a company’s site is intended to boost capabilities, but new additions become thousands of independently built moving parts that must work together in a single ecosystem without interruption. Tobias Kunze, the CEO and founder of Glasnostic, likens this challenge to recording music with multiple sound inputs—like microphones with different singers, but without using a mixing board to balance the song. Glasnostic’s solutions act as the mixer to create harmony between new technology and existing functions.

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ClearDATA CEO and Co-Founder Darin Brannan on Starting—and Managing—A Successful Startup

As a former venture capitalist turned three-time founder, Darin Brannan has learned a thing or two about starting a successful startup. Not only has he nurtured at least two companies from birth to IPO, growing each to hundreds and thousands of employees, but he’s also managed 34 company acquisitions at the same time. His key takeaways for establishing a viable business? Start with a big market opportunity, build a talented cohesive team, architect a strong business plan, and then execute said plan with undying tenacity and perseverance.

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Meet the Winner and Finalists of the 2019 AWS Hackdays “Hack for Good” Competition

In 2018, AWS launched its Hackdays program, offering teams from around ASEAN the opportunity and resources to build projects and compete for prizes, the top of which was a trip to Las Vegas for the annual re:Invent conference. Over 1,000 developers from countries including Singapore, Vietnam, Malaysia, Indonesia, the Philippines, and Thailand formed teams to develop new technologies during a one day hackathon. The winners of those days then squared off in Jakarta, with the team from Thailand ultimately winning the top prize and the trip to Las Vegas.

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Rebuilding Puerto Rico’s Healthcare Infrastructure in the Cloud

Despite being a U.S. territory, Puerto Rico’s healthcare landscape is vastly different from the mainland. Federal funding for Medicare and Medicaid is 40-50% lower than the average U.S. state, creating financial strains for hospitals and providers managing those patients. Federal incentives for using electronic medical records are also far lower, with many hospitals and clinics choosing to stay on paper. At Health Gorilla, we’re committed to making interoperability actionable in real-world clinical practice.

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Wag, GOAT, Calm, and More Present Technical Talks at the 2019 AWS Summit Anaheim

On Thursday, April 11th, Wag, GOAT, Calm, and SignalFx, among others, spoke at the Startup Talks area of the 2019 AWS Summit – Anaheim. All of their talks can be found below: Dynamic AI | AI for Automated Business Communication from Research to Production Wag | Bella The Friendly Pup – CX Automation with Amazon Connect, Lex, and […]

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CHEQ Yourself Before You Wreck Yourself: Israeli Startup Guards Advertisers Against Digital Disaster

To combat digital advertising nightmares, Israeli cybersecurity startup CHEQ offers practical solutions. The company’s proprietary software blocks unauthorized ads before they can damage an advertiser’s reputation or depress its revenues. CHEQ’s clients include advertising agencies and digital media companies whose lifeblood is advertising. Beyond serving clients’ needs, CHEQ positions its work as a boon to everyone who goes online.

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Henning Lange Wants Customers to Leave the Infrastructure Complexities to Giant Swarm

Henning Lange, founder and CEO of Giant Swarm, has heard the murmurs about there being too much software out there. He agrees—kind of. It’s not that there are too many software platforms available, it’s that there is too much bad software available. That’s why he and his Cologne-based company are committed to providing their customers […]

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Branch Metrics on Scaling From Zero to Billions with DynamoDB

When Branch Metrics grew from zero to billions of daily transactions their engineering team had a major storage challenge that was far beyond their expectations. They quickly needed a cost effective, horizontally scalable, and low operational maintenance way to solve these massive database challenges—without compromising quality of service and availability to their customers. Engineering Director Ian Chan and Platform Engineer Ryan Churaman of Branch Metrics share how they leveraged DynamoDB and DAX to achieve massive scalability on a tight budget and with a very lean engineering team.

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