Tag: content marketing

It’s an understatement to say that the influencer marketing space is highly complex. New influencers, new types of content, and new ways to post and promote said content seem to pop up daily. Studio71, the LA-based digital network I joined seven years ago, has always been a great partner for brands to help them navigate the influencer marketing space.

When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares the benefits of creating and distributing valuable, relevant, and consistent content. She discusses how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups.

When we started GenY Labs a couple of years ago, infrastructure was one of the biggest challenges for us. It wasn’t easy to find machine learning-tuned hardware.

If you ask a developer what they think of marketing, it’s unlikely you’ll get a very positive response. Why? For the most part, they’re tired of marketers telling them how awesome a product is. They have a healthy skepticism, in that they just don’t believe the messaging. But what if your target market is developers? How do you attract them to—and keep them using—your platform?

For the people and companies producing today’s ever-evolving content, the challenge has increasingly become more complicated than delivering it in a single form. Today’s content needs to be dynamic and adaptable to meet consumers where they are, through whatever device they’re currently plugged into. “Successful companies now really try to stay directly in contact with the customers through ever-evolving content and experiences,” explains Johannes Würbach, senior back-end engineer at Contentful, which provides content infrastructure for developers and content creators.