AWS Cloud Enterprise Strategy Blog

Tag: Change Leadership

Mental Models for Your Digital Transformation

Mental models are deeply held internal images of how the world works, images that limit us to familiar ways of thinking and acting. Very often, we are not consciously aware of our mental models or the effects they have on our behavior. – Peter Senge As leaders, we are responsible for making decisions in the […]

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Best of Both Worlds: Building an Entrepreneurial Culture in the Enterprise

In our Executive Summit roundtable session at re:Invent 2019, Phil Potloff and I discussed the topic of innovation in large enterprises with executives spanning many industries and public sector organisations. Much has been written about how large companies often lose elements of their original DNA as they grow, including their aptitude to innovate. Given this, […]

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Drive Change but Avoid the Chasms

Every change will be met with an equal, opposite, unpredictable change of its own. —Inspired by Isaac Newton In “Today’s CIO—Orchestrator in Chief,” we covered how changes can be introduced into organisations, but only eluded to matching different approaches with different audiences. This approach is similar to how marketers segment customers to target different buying […]

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Digitally Transforming What Exactly?

If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.  Albert Einstein I’ve been asked multiple times recently what “digital transformation” means? Given that by 2023 conservative estimates of annual expenditure on digital transformations are north of $2 trillion but with well […]

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Today’s CIO—Orchestrator in Chief Part 1

“Nothing is more difficult than to introduce a new order. Because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new.” – Niccolo Machiavelli, The Prince A regular topic with customers is how they can approach transforming their […]

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Embracing Organisational Tensions: The Balance of Power in Multi-National Companies

Although new to AWS, I am already hearing similar stories from enterprise customers regarding their challenges as they look to proactively grow and even disrupt their own businesses. While our AWS customers are interested in the technology, their stories more commonly address organisational, people, and process challenges. In this post, I will address some of […]

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Creating Remarkable Customer Experiences: Priorities, Experimentation, and Inclusion

One of the things that I enjoy most about Amazon’s culture is that Customer Obsession is our first leadership principle. I was a customer for 26 years in my various roles at The Coca-Cola Company and benefited from Amazon’s customer obsession. What I found is this often comes down to creating, and constantly making better, […]

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