AWS for Industries

Category: Industries

Goodbye, generic shopping: Three ways to personalize the customer retail experience

The expectations of the retail customer have changed permanently. Pandemic-influenced adaptations to shopping, such as buy-online-pick-up-in-store (BOPIS) and buy-now-pay-later (BNPL), as well as an increasingly competitive digital commerce landscape, have made it more critical than ever to personalize customers’ retail experiences. To stand out and reach customers most likely to be ready to buy, keep […]

Building Great Brands Consumers Love

Building a great brand that consumers love is crucial for nearly every company. And this is particularly true for consumer packaged goods (CPG) manufacturers that strive to design, manufacture, and deliver products that delight shoppers. However, CPG companies at different stages of growth face very different challenges. For example, a long-standing brand may be dealing […]

Testing digital concepts in a real-world setting: In-store personalization

  In today’s digital interactions, businesses use data to personalize and tailor customer experiences to almost every individual. A recent study shows that 71 percent of consumers expect personalized interactions from brands and businesses, while 76 percent are unsatisfied when they see content that is irrelevant to them. Data about customers and their touchpoints is […]

Executive Conversation: FDA's Case for Quality initiative enables technological innovations for life sciences organizations

Executive Conversations: FDA’s Case for Quality initiative enables technological innovations for life sciences organizations

Cisco Vicenty, Case for Quality program manager at the U.S. Food and Drug Administration (FDA), joins Senthil Gurumoorthi, security assurance lead for Healthcare & Life Sciences at AWS, in a conversation about the FDA’s recently released guidance for its Case for Quality initiative. The two discuss what has changed in the guidance, what it means […]

Beachbody drives AI-powered, data-first conversion and meaningful personalization with Amplitude on AWS

Digital tools and services are at the center of every company’s growth strategy. But brands can’t always tell if they are making the right digital bets, or which  features and actions will lead to retention, loyalty, and lifetime value. This makes connecting products to business outcomes a challenge for companies new to a digital-first strategy. […]

How retail and CPG companies drive sustainability strategy with technology – Part 2

Sustainability is no longer a side project for the C-suite and boardroom agenda—its importance is growing. One indication of this trend comes from the fact that 92% of the S&P 500 companies published a sustainability report in 2020, up a staggering amount compared to the 20% reported in 2011. To that end, companies are depending […]

How retail and CPG companies drive sustainability strategy with technology – Part 1

Retailers and CPG brands are feeling the pressure from regulatory bodies and consumers alike for more sustainable practices. A survey found that 47% of US Gen Z consumers stopped purchasing their favorite brand after discovering it was not eco-friendly. Over a third of Forbes 2000 companies across retail, manufacturing, as well as food, beverage, and […]

Data architectures to track Scope 3 emissions for retailers

Introduction Sustainability is a topic of increasing interest and concern after the recent publication from the Intergovernmental Panel on Climate Change (IPCC). On April 4, 2022, the IPCC published the third part (WG III) of the Sixth Assessment Report (AR6), entitled Climate Change 2022: Mitigation of Climate Change. This report explains that current plans to […]

Executive Conversations: Realizing the Potential of Cloud Technology in Healthcare

Executive Conversations: Realizing the Potential of Cloud Technology in Healthcare

Vignesh Shetty, Senior Vice President and General Manager of Edison AI & Platform at GE Healthcare, joins Taha Kass-Hout, MD, MS Vice President and Chief Medical Officer at Amazon Web Services (AWS), to discuss strategies for building a modern data strategy to fuel innovation and improve patient care. GE Healthcare provides medical technology, pharmaceutical diagnostics, […]

Kellogg’s Accelerates Next-Generation Analytics

“With every challenge, there’s always an opportunity,” says Garrett Byrne, Global Data and Analytics at Kellogg’s. Byrne joined CGT’s webinar, “Accelerating Next-Generation Analytics at Kellogg’s,” to discuss next-generation analytics alongside Albert Guffanti, Vice President and Group Publisher of CGT and RIS News, as well as our very own Justin Honaman, head of Worldwide Retail and […]