Category: Retail

When it comes to fitness technology, personalizing the experience is a major driver for member engagement and retention. And perhaps the best-known example of this comes from Peloton. As a connected fitness pioneer and leader, Peloton has transformed how millions of users experience workouts by delivering individualized insights that adapt to each member’s fitness journey, […]

As artificial intelligence (AI) transforms digital discovery and consumer behavior, retailers and brands face a critical challenge: how to remain visible in an era of AI-powered search platforms. In this new paradigm, bots are increasingly acting on behalf of consumers, allowing them to move from product discovery to purchase directly in the AI platform. This […]

Digital Product Passports (DPPs) are set to transform the landscape of product transparency, regulatory compliance, and supply chain sustainability—yet organizations face challenges integrating data, verifying information, and adapting to evolving rules. In this post, we explore how we see AWS customers address the topic of DPPs and the role agentic AI plays in automating and […]

The retail and consumer goods industries are experiencing a transformative shift driven by artificial intelligence and agentic technologies that are fundamentally reshaping how businesses operate and engage with customers. As we move into 2026, retail and consumer goods companies are prioritizing AI-powered solutions with unprecedented investment levels. 80 percent of retailers surveyed plan to increase […]

As shopping agents powered by artificial intelligence (AI) evolve from novelty to necessity, they promise to fundamentally reshape how consumers discover and purchase products. These intelligent digital assistants will soon be able to navigate multiple marketplaces simultaneously and make split-second purchasing decisions based on complex criteria including price, quality, availability, and consumer preference. For enterprise […]

Today’s retailers and brands face mounting pressure to manage vast libraries of digital assets while ensuring the content they invest in delivers business value. Without the ability to deliver meaningful, data-driven insights, traditional Digital Asset Management (DAM) solutions often fall short, leaving organizations struggling to truly understand and optimize content performance. In this post, we’ll […]

Marketing teams face significant challenges when planning and executing campaigns across multiple channels. Traditional campaign development requires months of coordination between systems and teams for hypothesis creation, audience analysis, journey mapping, content development, activation, and measurement. This lengthy process causes brands to miss critical moments when customers are ready to engage. Treasure Data’s customer data […]

Dine Brands Global is one of the largest full-service restaurant companies in the world. It’s the franchisor of the iconic brands, Applebee’s, IHOP, and Fuzzy’s Taco Shop. Like many major restaurant companies, Dine Brands operates through a franchise model, in which individual owners run their restaurants while adhering to brand standards and systems. These franchisees […]

Retailers face increasing pressure to modernize their infrastructure while maintaining disciplined capital investment. We see three consistent themes emerging from conversations with customers: A need to consolidate expensive store servers, a desire to establish a unified architecture across cloud and edge, and an urgency to support advanced in-store applications. Businesses seek to transform their stores […]

The AWS Retail & Consumer Goods Symposium, held on June 24th in London, brought together influential leaders and innovators to address the transformative challenges facing the sector. Set against a backdrop of evolving consumer behaviors and technological advancement—all increasingly influenced by AI—the symposium provided crucial insights into how retailers and brands can navigate the current […]