AWS for Industries

Introducing the new AWS Marketplace Consumer Goods Solutions Hub

AWS Marketplace solutions for Consumer Goods banner

Today, the consumer goods industry is facing challenges from slowed market growth, increased competition from digitally native brands, shifting consumer behaviors, commodities shortages spurred by the pandemic, and more. To push ahead, many consumer goods companies are adapting their businesses and rethinking relationships with their retailers, wholesalers, and consumers.

AWS and its industry-specialized AWS Partners help consumer goods leaders accelerate revenue growth by modernizing their entire business cycle—from product development to digital transformation. With unmatched compute, artificial intelligence (AI), machine learning (ML), and analytics capabilities, all backed by Amazon’s 30 years of consumer expertise, AWS tools help brands earn and maintain customer trust. In fact, global leaders in the consumer goods industry—including Danone, Stanley Black & Decker, Kellanova, WK Kellogg Co., Dole Foods, and Britvic—use AWS and AWS Partner solutions and services built for the industry to accelerate innovation.

Thousands of AWS consumer goods customers are still searching for trusted technology providers for their digital transformation, modernization, and customer engagement roadmaps. But finding the right industry-built solutions can be time consuming and may not always lead to the best cloud adoption journey. To assist brands with finding the right solutions that address their specific business needs and to deploy them at speed and scale, the AWS Partner Network (APN), together with AWS Marketplace, launched the new AWS Marketplace Consumer Goods Solutions Hub.

The AWS Marketplace Consumer Goods Solutions Hub offers a select list of third-party consumer goods solutions that accelerate innovation, optimize operations, and improve business insights. This new hub can help brands easily discover, procure, deploy, and manage cloud technology and data management solutions designed and built to meet unique industry needs.

Why AWS Marketplace

AWS Marketplace is a curated digital storefront helping companies of all sizes find, try, buy, deploy, and manage solutions from AWS Partners. Using AWS Marketplace accelerates product evaluation, improves governance, enhances cost transparency, and reduces software-as-a-service (SaaS) sprawl while providing centralized billing and management on AWS. Consumer goods procurement professionals can use AWS Marketplace to speed innovation and enable cloud users to deploy solutions securely and rapidly, while reducing total cost of ownership and improving operational oversight. With options like one-click deployment and digitized software purchases or consulting service offerings, AWS Marketplace enables you to procure and use products quickly and includes accelerators from thousands of software and service sellers whenever you need them.

While so many easy-to-deploy solutions present customers with a broad selection, finding consumer goods-specific offerings has become challenging. The AWS Marketplace Consumer Goods Solutions Hub features our expert AWS Partner solutions. Built to address the most common problems brands face today in product development, manufacturing, supply chain, marketing, unified commerce, and IT and digital transformation, Partner solutions help customers deploy solutions rapidly.

Benefits of using consumer goods solutions in AWS Marketplace include the following:

  • Selection, speed, and agility
    Quickly procure and deploy products from AWS Consumer Goods Partners to differentiate your brand, influence customer actions, and increase revenue.
  • Control and governance
    Centralize governance, innovate quickly, and launch consumer goods software or service offerings, or third-party data products that align with your policies and compliance requirements.
  • Flexible pricing and terms
    Access pricing options that give you the flexibility to test software, pay as you go, negotiate custom terms, and save money with long-term commitments.

Explore solutions in AWS Marketplace Consumer Goods Solutions Hub

While the library is continuing to expand, here is a sampling of what you’ll find in the new AWS Marketplace Consumer Goods Solutions Hub.

Product development
Accelerate time to market by modernizing research and development (R&D) infrastructure, increasing virtual testing, and reducing development cycles.

Computer Aided Engineering: Ansys, Rescale, Siemens
Engineering & Design Desktop: Ansys
Product Lifecycle Management: Siemens, Infor, MiT Systems, Arena

Manufacturing
Reduce the cost of goods sold with AWS, the cloud provider with proven experience in manufacturing operations.

Energy Use Optimization: TensorIoT, CoolPlanet, Siemens, Brainbox
Industrial Data Fabric: HighByte, Tulip, Siemens, Palantir, Cloudwick, GE
Operational Technology (OT) Cybersecurity: Dragos, Claroty, Nozomi
Product and Asset Management: Tulip, Siemens, Denali, Seeq, MiT Systems
Quality Management: Siemens, MiT Systems, Arena
Vision-Based Anomaly Detection: Tulip, Denali

Supply chain
Strengthen supply chain resiliency and agility through improved forecasting, inventory optimization, and multi-channel distribution.

Demand Forecasting & Planning: KetteQ, Anaplan, SAS Analytics, Infor, Fractal Analytics, Peak, MiT Systems, FuturMaster
On-Time-In-Full Compliance: Aera, Noodle
Order Management and Fulfillment: Kibo, Fluent Commerce, VTEX, Fenix Commerce, Nextuple
Supply Chain Visibility: FarEye
Supply Inventory Planning: KetteQ, Infor, Palantir, MiT Systems, FuturMaster, Tiger Analytics
Value Chain Transparency: Descartes Labs, Esri, LiveEO, Cropin, Infor
Warehouse Management: Vinculum, Pivotree, Infor

Marketing
Improve marketing efficiency and consumer loyalty through augmented insights, advertising optimization, and AI-driven personalization.

Customer 360: Twilio Segment, Treasure Data, MoEngage, SAS Analytics, Tealium, Amperity, Qualtrics
Customer Retention and Loyalty: MoEngage, Epsilon, Qualtrics
Digital Asset Management: Overcast HQ, Tenovos, Cloudinary
Personalization: Twilio Segment, MoEngage, Amplitude, Amperity, XGEN AI, Crownpeak, Peak, Qualtrics
Product Information Management: Bluestone PIM
Trade Promotion Management: HighRadius, FuturMaster, Salesforce

Unified commerce
Create a unified commerce experience moving between different digital channels and physical stores.
B2B Commerce: Kibo, Infosys, Spryker, commercetools, VTEX, Vinculum, Vercel
Contact Center Modernization: Freshworks, Genesys, RingCentral, Talkdesk, NeuralSeek
Content Management System: Contentful, Crownpeak, Contentstack
Direct to Consumer eCommerce: Kibo, Infosys, Spryker, commercetools, VTEX, Vinculum
Immersive Commerce: Hexa, Obsess, UneeQ, Matterport, Avataar
Retail Analytics Automation: Fractal Analytics
Retail Execution: Salesforce, Ivy Mobility
Revenue Growth Management: Anaplan, Fractal Analytics, FuturMaster, Tredence
Search & Product Discovery: Constructor, Algolia, Syte, ViSenze, Crownpeak, XGEN AI
Video Commerce: LiveLike, Firework, VTEX

IT and digital transformation
Drive digital transformation to improve decision-making and operational efficiency with unmatched cloud capabilities.

Accounts Receivable: Infor, HighRadius, MiT Systems
Carbon Tracking: Altruistiq, Metron, Persefoni, Bosch, CoolPlanet, IBM, Terrascope, Sweep, Palantir, Unravel Carbon
Data Lake: Databricks, Snowflake, ByteHouse
Data Products: Reltio, Informatica, Fractal Analytics, Tredence, Carto
Enterprise Resource Planning (ERP): Infor, MiT Systems
ESG Reporting & Disclosures: Altruistiq, Persefoni, IBM, LiveEO, Sweep, Sage
SAP Migration: Pillir, Syntax, Mendix

Connect with AWS consumer goods teams

The AWS Marketplace Consumer Goods Solutions Hub is continually expanding with new solutions added regularly. And we’re here to help. Speak with an AWS consumer goods expert who can help you find the right solutions.

Contact us today »

Related resource:
AWS cloud solutions for consumer goods

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Kevin E. McCurdy

Kevin E. McCurdy

Kevin E. McCurdy is global CPG segment lead at APN for AWS, responsible for identifying and engaging relationships with strategic ISV and SI Partners. Previously, he served as VP of demand signal management at E2open; was cofounder and VP of strategic accounts for Orchestro, which was later acquired by E2open; and was also cofounder and VP of business development and services at Mercari Technologies. McCurdy has over 25 years of experience in supply chain management, category management, and demand signal management, working with global CPG companies and retailers, including Coca-Cola, General Mills, Kellogg’s, PepsiCo, Unilever, and Kraft-Heinz. He holds a BSc in business logistics and international business from Penn State.

Marco Kormann Rodrigues

Marco Kormann Rodrigues

Marco Kormann Rodrigues is the EMEA Retail Partner Solution Lead at AWS. In his role he recruits, develops and markets partner solutions to the retail industry. Prior to joining AWS, Marco spent years as a consultant implementing SAP for CPG brands and retailers, and more recently analytics SaaS product development for retailers. He holds a BSc in Actuarial Mathematics and Statistics from Heriot-Watt University, Edinburgh and an MSc in Information Systems Engineering from Ecole Centrale Paris.