AWS for Industries
Tag: clean rooms
Connecting Google Analytics data in AWS Clean Rooms
Businesses across industries increasingly want to complement their first-party data with partners in order to generate more insights for use cases such as creating a more complete view of their customers, optimizing marketing and advertising campaigns, and improving reporting and measurement. At the same time, these companies want to protect their underlying data and are […]
AWS Clean Rooms is now available for the Healthcare and Life Sciences industry
As healthcare and life sciences customers work to advance clinical research, and realize personalized healthcare and precision medicine for patients, they face varying compliance, regulatory, and security requirements as well as disparate data that is siloed across multiple applications and organizations. These customers increasingly need to unlock access to quality data and leverage privacy-enhanced multi-party […]
Introducing four new solutions that help customers integrate AWS Clean Rooms into their advertising workflows
At AWS re:Invent 2022, we announced the preview of AWS Clean Rooms, a new analytics service that helps customers collaborate with their partners to more easily and securely analyze their collective datasets—without sharing or revealing underlying raw data. The service is particularly relevant for brands, media publishers, agencies, and their partners who are looking to […]
Introducing AWS for Advertising & Marketing: Helping customers reinvent the industry with purpose-built services, solutions, and partners
Advertising and marketing technology is experiencing unprecedented disruption and transformation. For example, exponential growth in media consumption creates infrastructure challenges for companies to handle tens of millions of requests per second at single-digit millisecond latency. Companies across the industry need mechanisms to collaborate and interoperate across advertising and marketing platforms, but also want to protect […]