Tag: CPG

In many ways, consumer packaged goods (CPG) brands face many areas of uncharted territory in today’s business climate: pandemics, supply chain disruptions, and ever-changing regulations and consumer expectations. However, despite such volatility, CPGs also face enormous opportunities, as consumer demand continues to rise at an astonishing rate. The following three key principles should be considered […]

Building a great brand that consumers love is crucial for nearly every company. And this is particularly true for consumer packaged goods (CPG) manufacturers that strive to design, manufacture, and deliver products that delight shoppers. However, CPG companies at different stages of growth face very different challenges. For example, a long-standing brand may be dealing […]

Sustainability is no longer a side project for the C-suite and boardroom agenda—its importance is growing. One indication of this trend comes from the fact that 92% of the S&P 500 companies published a sustainability report in 2020, up a staggering amount compared to the 20% reported in 2011. To that end, companies are depending […]

Retailers and CPG brands are feeling the pressure from regulatory bodies and consumers alike for more sustainable practices. A survey found that 47% of US Gen Z consumers stopped purchasing their favorite brand after discovering it was not eco-friendly. Over a third of Forbes 2000 companies across retail, manufacturing, as well as food, beverage, and […]

“With every challenge, there’s always an opportunity,” says Garrett Byrne, Global Data and Analytics at Kellogg’s. Byrne joined CGT’s webinar, “Accelerating Next-Generation Analytics at Kellogg’s,” to discuss next-generation analytics alongside Albert Guffanti, Vice President and Group Publisher of CGT and RIS News, as well as our very own Justin Honaman, head of Worldwide Retail and […]

Hydration is paramount to our health, but sustainable hydration is paramount to our environment. The EPA estimates over 69% of plastic container and packaging waste in the United States is landfilled, leaving the recycling rate of polyethylene terephthalate (PET) soft drink and water bottles staggeringly low. To combat this environmental challenge, many beverage businesses are […]

Achieving tasty, healthy, and sustainable hydration can’t be done without a technical overhaul—especially when solving the touchless challenge. Britvic, a UK-based soft drinks company, is the largest supplier of branded still soft drinks and the second largest supplier of branded carbonated soft drinks in the UK, as well as an industry leader in Brazil, Ireland, […]

Scalable live commerce solution supports Natura and other major Brazilian companies  Established at the height of the COVID-19 pandemic, live interactive streaming platform StreamShop now helps some of the largest companies in Brazil to connect with consumers through high-quality, low-latency live commerce streams. The company’s customizable offering helps brands to easily integrate shoppable live video […]

The relevance race is real. It has everyone, from mid-size startups to large corporations, competing for a first-place prize in innovation. But for Mars Wrigley, the journey is often worth a lot more than the destination. This year, we invited Deepak Jose, global senior director of One Demand Data & Analytics at Mars Wrigley, to […]

Gopal Namkeen is one of the oldest and leading Indian brands, supplying namkeen and snacks in national and international markets. Gopal Namkeen was founded in 1994 and is headquartered at Rajkot, in the state of Gujarat, India. Business challenge Gopal Namkeen has over 500 dealers, creating more than 12,000 SKU orders on a peak day. […]