AWS for Industries
Tag: demand side platforms (DSPs)
How Databricks on AWS helps optimize real-time bidding using machine learning
Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]
How GumGum provides sub-10 ms contextual data for real-time digital ad bidding with AWS Outposts
Overview GumGum is a global digital advertising platform that specializes in contextual marketing, facilitating advertisers in marketing ads based on digital media content. GumGum offers Verity, which uses in-house computer vision (CV) and natural-language processing (NLP) models to scan images, audio, text, and videos across webpages, social media, over-the-top (OTT) video, and connected TV (CTV), […]