Tag: Multi-touch Attribution

Optimizing spending in the advertising and marketing industry—whether that means delivering more personalized campaigns to customers or attracting higher-quality users—is always an iterative process. Data scientists and data engineers are constantly maneuvering through advertising, marketing, and sales data to measure effectiveness and uncover insights that improve the way their companies connect with consumers. To help […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]