AWS for Industries
Tag: propensity scoring
How Acxiom reduced their model inference time from days to hours with Spark on Amazon EMR
Customer intelligence company Acxiom provides data-driven solutions that help marketers worldwide better understand their customers to create better customer experiences and drive business growth. To deliver these customer experiences, Acxiom builds and manages a large number of machine learning (ML) models on Amazon Web Services (AWS), using services like Amazon EMR—a solution for rapidly processing, […]