Amazon SES Blog

New Whitepaper on Email Best Practices!

To run a successful email program, you must be aware of a few topics that can affect your delivery and ultimately your impact on email recipients. You might send email for a variety of reasons, including enhancing an existing relationship with a customer, marketing new products and offers, educating a group of people sharing a common interest, or notifying customers of an event. In this whitepaper, you will learn about:

  • The value attributed to your email by your recipients and the Internet Service Providers (ISPs) responsible for protecting their inboxes.
  • What the emailing process looks like, who’s involved, and what their roles are.
  • How to optimize value and drive it up based on some best practices we’ve compiled.

This white paper is targeted to email program decision-makers and email administrators. After reading it, a customer should have a good idea on how to structure their email program according to recommended best practices.

Download the Email Best Practices Whitepaper from Amazon SES and Start Sending Better Email Now.

We hope you enjoy the whitepaper – leave a comment if you like it!